How Are Your B2B Tech Marketing Peers Using Content?

Technology marketers are an interesting group. They report the highest adoption rate of content marketing among all groups of marketers we survey: 95%. However, they face a host of unique content marketing challenges:

  • They are tasked with creating many types of content for numerous points along a complicated, multi-layered buyer’s journey.
  • They operate in an industry where buying cycles often are long.
  • They usually require a lot of time to develop an in-depth understanding of the products and services their company offers to be able to craft content that’s easy for their audiences to grasp.

CHECK OUT HOW TECH DECISION-MAKERS INTERACT WITH CONTENT IN THE 2016 IDG ENTERPRISE CUSTOMER ENGAGEMENT RESEARCH.

That’s why I was encouraged to see that our latest research shows technology marketers holding steady with content marketing: They’re allocating more of their total marketing budget to content marketing, and they’re using a good mix of tactics, social media platforms, and paid methods to get their content out there.

You can find the results in B2B Technology Content Marketing 2016: Benchmarks, Budgets, and Trends—North America sponsored by International Data Group.

Read the full blog by Joe Pulizzi.

 

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