A Powerful Account-Based Marketing Suite

ABM360® is the only account-based marketing solution that leverages digital display, demand generation, and data solutions to help marketers identify purchasing intent. IDG can help you build stronger relationships with your most valued customers and prospects using highly-targeted, personalized interactions at scale.


Why Partner with IDG?

ABM360® shortens your sales cycle by reaching the right audience and aligning your message with your customers’ needs. Nurture leads through media messaging reinforcement, develop your marketing engine to target accounts, identify customer intent to increase sales conversions, and improve alignment between your sales and marketing teams.


Pipeline Activator™ from IDG

This global SaaS product is the latest addition to the ABM360® suite. We deliver high levels of predictive intelligence—with account-level project activity—for your target account list or within a specified tech category. Learn how Pipeline Activator™ can turn your target accounts into actionable leads.


Sonar from IDG

A data-enhanced demand generation program which provides actionable sales intelligence at the company and individual decision-maker levels. Sonar intelligence derives intent from IDG’s first-party data combined with third-party data and validates that intent with a BANT-style qualification.


Echo from IDG

Use Echo to drive awareness and interest from target account lists at scale. Eliminate waste by serving media only to the accounts that matter to marketers and increase your marketing efficacy with dynamic personalization.


Custom Content

We create collaborative, compelling content to educate and influence prospective customers as they move down the purchasing funnel, precisely-timed and personalized using IDG’s data and research.