Macworld delivers essential tips and buying advice to passionate Apple users. Macworld focuses on practical information: deep-dive hardware and software reviews; clear, concise tips and tutorials; and penetrating analysis that only true Apple experts can deliver. The editorial team’s product coverage focuses not just on the iPhone, iPad and Apple Watch, but also the hardware and software that hardcore Apple enthusiasts purchase: Macbooks, Mac applications, and all the accessories that complement Mac computers.

The Macworld Audience

  • Tech Trendsetters

    79% Like to consume a high amount of information on a product before making a purchase decision

    76% Passionate about technology

    69% Provide advice on tech to family & friends

    55% Early adopters who like to try new technology

  • Affluent & Educated

    $130,000 Median Salary

    84% College Degree+

  • Plan to Purchase in Next 12 Months

    65% Computer

    41% Televisions

    39% Smartphone Features

    34% Appliances

    32% SmartHome

    30% Streaming Services

    27% Wearable Technology

    19% Streaming Hardware

    11% Gaming

  • -

    Source: Macworld 2018 Audience Research Study

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