Macworld delivers essential tips and buying advice to passionate Apple users. Macworld focuses on practical information: deep-dive hardware and software reviews; clear, concise tips and tutorials; and penetrating analysis that only true Apple experts can deliver. The editorial team’s product coverage focuses not just on the iPhone, iPad and Apple Watch, but also the hardware and software that hardcore Apple enthusiasts purchase: Macbooks, Mac applications, and all the accessories that complement Mac computers.

The Macworld Audience

  • Tech Trendsetters1

    78% Passionate about technology

    69% Provide advice on tech to family & friends

    55% Early adopters who like to try new technology

  • Affluent & Educated

    $107,340 Median HHI2

    79% College Degree+1

  • Plan to Purchase in Next 12 Months1

    Product Ownership

    53% Computer

    42% Software

    35% Printers/Scanners

    26% Smartphones

    25% Tablets

    23% Services

    17% Networking Equipment


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    1Source: Macworld 2017 Audience Research Study
    2Source: comScore Media Metrix, June 2017

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