PCWorld speaks to tech enthusiasts of all experience levels. Whether they’re looking for the best laptop, the hottest smartphone, the ultimate gaming machine, or life-changing productivity tips, PCWorld covers the most important technology for work and play. Look to PCWorld for timely, insightful information on the gear that matters most, plus new technologies that are poised to change everything.

The PCWorld Audience

  • Tech-Savvy

    75% Like to consume a high amount of information on a product before making a purchase decision

    71% Passionate about technology

    60% Provide advice on tech to family & friends


  • Affluent & Educated

    $133,000 Median Salary

    76% College Degree+

  • Plan to Purchase in Next 12 Months

    61% Computer

    42% Televisions

    32% Smartphone Features

    29% Appliances

    25% Streaming Services

    19% SmartHome

    18% Streaming Hardware

    17% Gaming

    12% Wearable Technology

  • -

    Source: PCWorld 2018 Audience Research Study

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