PCWorld speaks to tech enthusiasts of all experience levels. Whether they’re looking for the best laptop, the hottest smartphone, the ultimate gaming machine, or life-changing productivity tips, PCWorld covers the most important technology for work and play. Look to PCWorld for timely, insightful information on the gear that matters most, plus new technologies that are poised to change everything.

The PCWorld Audience

  • Tech-Savvy

    83% Passionate about technology

    69% Provide advice on tech to family & friends

    60% Early adopters who like to try new technology

  • Affluent & Educated

    $89,198 Median HHI

    64% College Degree+

  • Influential

    Business Decision Makers Involved with Purchasing for Their Organization (Top Products)

    60% Laptops

    59% Desktops

    57% Printers/Scanners

    50% Displays/Monitors

    49% Smartphones

    44% Storage Products

  • Connected

    Product Ownership

    89% Computer

    87% Printer

    85% Home Entertainment Products

    77% Desktop Computer

    71% Notebook/Laptop

    76% Smartphone

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    Source: PCWorld 2015 Audience Research Study; comScore Media Metrix 2016

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