Are We Overthinking Content Marketing?
By: IDG | 02/16/2016
There’s a lot of average content floating around out there – so what can marketers do to make their content stand out amongst the noise? Just because the content marketing platform allows you to provide more detail than a 30 second commercial spot or a direct mail postcard, does that mean you should clutter your message with non-essential information? A recent CMO.com article suggests getting back to basics and remembering these essential questions to ask before creating content:
- What are you trying to achieve?
- Who are you trying to connect with?
- What are their steps to buying and brand loyalty?
- What do I want them to do?
And if you’re still struggling to create meaningful content, IDG Enterprise can help. The subject matter experts on our Strategic Marketing Services (SMS) team are ready and able to work with you. Learn more here.