B2B Technology Content Marketing: 2015 Benchmarks, Budgets and Trends — North America

By: IDG | 05/05/2015

In addition to CMIWorld 2015, Content Marketing Institute (CMI) issued research over the past year. Among all groups CMI studied this year, technology marketers are the most likely to use content marketing. They’re also the group that is most focused on lead generation as the primary goal for their content marketing efforts. Producing engaging content continues to be a challenge for technology marketers; however, 73% are presently working on initiatives to improve in this area.

Download the 2015 B2B Tech Content Marketing Report

Watch a VIDEO on content marketing usage, effectiveness and strategy from this research

Watch a VIDEO on paid, owned, earned content marketing trends from this research

Full Infographic: Which Content Marketing Initiatives Are B2B Tech Marketers Working On?

Full Infographic: Tech Marketers vs. B2B Marketers