B2B Technology Content Marketing: 2015 Benchmarks, Budgets and Trends — North America

Register for Content Marketing World 2015 taking place Sept 8-11th:

In addition to CMIWorld 2015, Content Marketing Institute (CMI) issued research over the past year. Among all groups CMI studied this year, technology marketers are the most likely to use content marketing. They’re also the group that is most focused on lead generation as the primary goal for their content marketing efforts. Producing engaging content continues to be a challenge for technology marketers; however, 73% are presently working on initiatives to improve in this area.

Download the 2015 B2B Tech Content Marketing Report


Watch a VIDEO on content marketing usage, effectiveness and strategy from this research

Screen Shot 2015-08-10 at 4.37.20 PM


Watch a VIDEO on paid, owned, earned content marketing trends from this research

Screen Shot 2015-08-06 at 9.39.22 AM


Full Infographic: Which Content Marketing Initiatives Are B2B Tech Marketers Working On?

CMI_Initiatives_19 [2]


Full Infographic: Tech Marketers vs. B2B Marketers

tech-and-b2b-marketers-infographic [2]


More From the Blog

There’s No Looking Back – The Future of Business is Digital
Digital Transformation, IT Decision-Maker
What Tech Buyers Value Most During Vendor Engagement
IT Buyers Journey, Marketing Tactics