B2B Technology Content Marketing: 2015 Benchmarks, Budgets and Trends — North America

By: IDG | 05/05/2015

Register for Content Marketing World 2015 taking place Sept 8-11th:
http://www.contentmarketingworld.com/registration/

In addition to CMIWorld 2015, Content Marketing Institute (CMI) issued research over the past year. Among all groups CMI studied this year, technology marketers are the most likely to use content marketing. They’re also the group that is most focused on lead generation as the primary goal for their content marketing efforts. Producing engaging content continues to be a challenge for technology marketers; however, 73% are presently working on initiatives to improve in this area.

Download the 2015 B2B Tech Content Marketing Report

 

Watch a VIDEO on content marketing usage, effectiveness and strategy from this research

Screen Shot 2015-08-10 at 4.37.20 PM

 

Watch a VIDEO on paid, owned, earned content marketing trends from this research

Screen Shot 2015-08-06 at 9.39.22 AM

 

Full Infographic: Which Content Marketing Initiatives Are B2B Tech Marketers Working On?

CMI_Initiatives_19 [2]

 

Full Infographic: Tech Marketers vs. B2B Marketers

tech-and-b2b-marketers-infographic [2]

More From the Blog

08/03/2020
IDG, Inc. Signs Commitment to Make Tech in Massachusetts More Diverse, Inclusive and Socially Just
07/22/2020
Interest in Artificial Intelligence is Growing as Organizations Adjust to the New Normal
Big Data/Analytics
07/14/2020
Engage B2B Tech Buyers with a High-Impact Video Marketing Strategy
Marketing Tactics, Video