If you think IT decision-makers (ITDMs) are too busy/important/serious to use social media, then we have a surprise for you. Recent IDG research shows that ITDMs are every bit as active in social channels as any other business professional. In fact, IDG’s 2018 Customer Engagement Research study found that 93% of ITDMs use social media […]

Is the hype surrounding digital transformation fading? You’re not alone if you’re starting to feel that way. The term has been used ad nauseam over the years, becoming a bit of a tired cliché. Some would even argue that it’s come to mean so many different things that it’s become meaningless. Clint Boulton, Senior Writer, […]

2019 is the year that digital advertising spending surpassed television’s ad revenue. The data that drives all that online ad spending is itself a $10 billion business. And, yet the market for 3rd party targeting/audience data is still the wild west and shows no signs of changing. In fact, the latest ChiefMarTech.com landscape shows nearly […]

At the leading ‘edge’ of a hot new industry category

According to IDC, 46% of organizations are digitally determined – meaning they have tactics in place to reboot their culture, create one digital transformation (DX) strategy, understand the financial value of DX, and have a single integrated digital platform. With that, becoming a digitally native company isn’t only about modernizing technologies to provide the best […]

The average length of the technology purchase process is 4.8 months. So what are IT decision-makers (ITDMs) doing during this time frame to help them make their final purchase decision? We all know the answer, they’re self-educating and downloading content. But how much of this content do they actually find of value? IDG’s Role & […]