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IDG Acquires Triblio: Here’s Why it Matters

Today, IDG announced that it has acquired Triblio, a Reston, Virginia-headquartered developer of a SaaS platform for account-based marketing (ABM). Obviously, we’re […]

5 Essential Metrics Marketers Should Measure in 2020

In 2020, the world of marketing is more complicated than ever. Beyond working from home, we are experiencing constant industry changes, increasing […]

A Message from Mohamad Ali, CEO, IDG, Inc.

Dear Colleagues, On May 25th, George Floyd was brutally killed in Minneapolis by a police officer. Like the deaths of Breonna Taylor […]

Moving Beyond Amplification, Building a Strong Social Strategy

Social media has evolved far past its origin as an online network primarily for personal use. Today, social media has become a […]

Welcome to the New

We know how busy tech marketers are, and how much you have to juggle to reach the right tech buyer, at the […]

Tech Content Marketing: Doing More (Quality Content) with Less (Dedicated Resources)

Tech marketers seem satisfied with their content marketing efforts, according to the 2020 edition of the Content Marketing Institute’s Technology Content Marketing study (sponsored […]