Is Digital Transformation Dead? The Experts at IDC Say Absolutely Not

Is the hype surrounding digital transformation fading? You’re not alone if you’re starting to feel that way. The term has been used ad nauseam over the years, becoming a bit of a tired cliché. Some would even argue that it’s come to mean so many different things that it’s become meaningless. Clint Boulton, Senior Writer, […]

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Content Mapping Strategy: Leveraging Assets to Reach Tech Buyers

07/17/2019

Many technology marketers have more content than they’re aware of. What they lack is a consistent and disciplined way to categorize and apply it. Rob O’Regan, whose background is equal parts editor and content marketer, shares how marketers can adopt a structured and rigorous process to identify opportunities and content gaps in IDG’s MarketingFit webcast […]

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New CIO Platform Launched to Serve Growing Middle East Market

07/16/2019

As the world becomes more connected, I’m delighted to share that this week we have launched our latest premium publication, brand and community – CIO Middle East – which will allow CIOs in the region to understand new technology solutions, share best practices and collaborate, and make better decisions as they organize their businesses around […]

Executive Voices

Crafting Personas to Engage the Empowered Tech Decision-Maker

07/09/2019

Buyer personas are a staple of B2B content marketing, but the details of creating and applying them can spark panic in some marketers. Relax, says Matt Naffah, Vice President of Strategic Marketing Services, IDG Communications. The process of building personas needn’t be intimidating. In fact, it’s a terrific way for an organization to understand buyer […]

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Exploring the Tech Purchase Process by Specific Tech Solutions

06/27/2019

The list of technologies that organizations have at their disposal today is never ending – whether it be a new cloud computing solution or data & analytics tool. To better understand how IT decision-makers (ITDMs) are investing in this variety of solutions, IDG’s 2018 Customer Engagement research and 2019 Role & Influence of the Technology […]

Research

The Benefits of an Inspirational Keynote Speaker

05/22/2019

“You are defined not by your setback, but by your comeback.” So said adventure racing world champion and bestselling author Robyn Benincasa, our keynote speaker at AGENDA19. She was describing setbacks during races, and from injuries, competing in wilderness races all over the world. But the lesson was universal. So much so, in fact, that […]

Events

Digital Transformation for the Win: Insights on the Resources Needed to Make the Play

05/17/2019

As digital business transformation continues to evolve, so does the role of technology decision-makers. While IT decision-makers (ITDMs) have always played an integral role in the tech purchase process, they are taking on additional responsibilities to ensure their organization’s digital-first focus comes to fruition. Since 93% of organizations have plans to pursue digital transformation, it […]

Research

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