IDG CMO Perspectives: Brian Kardon, CMO, Fuze

Brian Kardon, CMO of Fuze, describes how the Fuze marketing team is marketing to different segments—CIOs and end-users—and taking a leading role in shaping the customer experience in the latest IDG CMO Perspectives video. During this conversation with Josh London, CMO of IDG Communications, Brian also shares how marketers can use predictive analytics to drive […]

Read More
IDG CMO Perspectives
loading icon

6 Storytelling Techniques That Will Improve Your Brand Strategy


The Relationship between Brand and Story The first time I heard the word “brand” I was maybe 10 years old. My dad came home with a short iron rod that was as big around as a ball point pen. It had a triangular handle on one end and his initials – RBT– written in reverse […]

Executive Voices

AGENDA18 Conference Highlights Value of Awards Programs for Customer Stories


Imagine firing up your laptop in the morning and having a dashboard of all your tasks that link directly to the spot in the various applications where you need to complete something. Picture the dashboard as also displaying the paid time off you have coming, and logon-free links to other applications you access. If you […]

Events, Tech Perspectives

Don’t Call Yourself a Thought Leader; You Have to Earn It


I’m not a huge fan of the term “thought leader”, but it does provide useful context for technology marketers trying to reach IT buyers. Thought leadership is a critical component of any content marketing strategy, because demonstrating expertise on a topic is a critical step in building credibility and trust with prospective customers. I would […]

Executive Voices

10 Digital Transformation Influencers to Follow Today


Digital transformation is no longer just an IT initiative – it’s a phenomenon that is top of mind for business leaders across all industries. C-Level executives and their teams are all working together to implement transformation technologies to deliver a better customer experience and ultimately, drive revenue. IDG’s 2018 State of Digital Business Transformation Study […]

Tech Perspectives

A Quick Guide to GDPR


GDPR comes into effect on May 25, 2018. IDG Communications will be fully compliant, as we believe that it is in the best interest of our users and the industry. To help, we’ve put together a quick guide that might help you as you try to navigate these complicated waters. Data Subject: The only person […]

Tech Perspectives, Trending

Key Questions for Sales to Get Ready for GDPR


If you are a tech marketer at a global organization with demand generation strategies, then GDPR is likely a hot topic for your customers. And, my guess is that your sales team is coming to you with questions about GDPR, from themselves or their clients. GDPR is the General Data Protection Regulation for the European […]

Tech Perspectives, Trending

Search Blog

Filter Blog



I want to learn more about IDG

Please complete all fields below.