IDG Editorial: Unprecedented Quality at Scale

Quality content is the foundation of all relationships, and IDG continues to be committed to quality editorial across the globe. Here’s why. For more than 50 years, IDG has produced premium editorial content on a global scale. It has never been a more critical part of our business, even as we complete the transition from […]

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Security Priorities Blog Series – Part Three: Keeping a Strategic Focus is Difficult

01/09/2020

When a security team can focus more of their time addressing strategic issues, as opposed to tactical ones, we know that a host of benefits can flow from that. Less downtime, fewer breaches, and fewer financial losses, to name a few. The challenge, for any organization, is that there are always those tactical issues that […]

Research

It’s Time for Content Marketers to Narrow the ‘Value Gap’

01/07/2020

IDG’s Customer Engagement survey, now in its 7th year, always includes a few surprises. But it also includes a few themes that carry over from year to year. The one constant that deserves marketers’ full attention is what I call the “value gap”– the disconnect between IT buyers’ need for relevant, helpful content and technology […]

Research

Partner Marketing Executives Share Their Top Challenges

01/03/2020

Partner marketing is growing in popularity, but are the results matching its growing fame? The complexity of executing strategy through partners makes it increasingly difficult to prove success. To help uncover some of the industry’s challenges specific to partner marketing, IDG hosted its first Partner Marketing Executive Dinner this fall in Silicon Valley. With a […]

From the Road

Security Priorities Blog Series – Part Two: Where Security Falls Down

12/19/2019

While it’s necessary to comprehend the key security priorities for organizations year over year, what I find even more interesting to examine is where security feels they are falling down. What are those areas in which they give themselves a poor grade, regardless of the reason? These topics are, in some ways, even more important […]

Research

Security Priorities Blog Series – Part One: Top Priorities for Next 12 Months

12/12/2019

There’s an old saying, “you can’t fix something until you admit it’s broken.” I’m often drawn back to that when I look at how businesses are addressing security and the guard rails that are put in place to guide their approach. For years, security leaders have struggled to adopt a smart, risk-based approach to security, […]

Research

IDG Editorial: Unprecedented Quality at Scale

11/21/2019

Quality content is the foundation of all relationships, and IDG continues to be committed to quality editorial across the globe. Here’s why. For more than 50 years, IDG has produced premium editorial content on a global scale. It has never been a more critical part of our business, even as we complete the transition from […]

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