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IDG’s Brands Serve Unprecedented User Demand with Focused, Quality Content

IDG’s global portfolio of trusted editorial brands continues to serve its worldwide audience of IT decision-makers and technology consumers throughout the COVID-19 […]

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ABM ROI Series: 3 Proven Sales Orchestration Plays
10/22/2020

Content Reposted from Triblio. Welcome back to the last and final instalment of our ABM ROI Series! In case you missed parts […]

Exploring the Tech Purchase Process by Specific Tech Solutions
10/21/2020

The list of technologies that organizations have at their disposal is never ending – whether it be a new cloud computing solution […]

ABM ROI Series: How to Decide Which Metrics Matter Most
10/15/2020

Content Reposted from Triblio. If you’re just “tuning in,” we recently kicked off a blog series around ABM ROI. You can catch […]

ABM ROI Series: The Value in Running a Cohort Analysis
10/08/2020

Content Reposted from Triblio. As B2B marketers, it’s our job to find new and inventive ways to deliver more pipeline to our […]

8 Best Practices to Boost SEO Performance
08/26/2020

The world of search engine optimization (SEO) can pose many challenges for marketers. SEO is constantly evolving and there is a bit […]

Efforts Focused on Digital Transformation to Overcome Impact of Pandemic
08/20/2020

In our second study gauging technology executives’ focus and perspective in the era of COVID-19, we may be seeing a glimmer of […]

Massachusetts Tech Companies Unite Around Social Justice, Taking Steps for Action
08/19/2020

The overwhelming support for and elevation of important social justice initiatives has never been more critical. Individuals and organizations alike have expressed […]

IDG, Inc. Signs Commitment to Make Tech in Massachusetts More Diverse, Inclusive and Socially Just
08/03/2020

60+ Tech Leaders Join MassTLC in Signing the Tech Compact for Social Justice “Be the change you wish to see in the […]

Interest in Artificial Intelligence is Growing as Organizations Adjust to the New Normal
07/22/2020

IT and business leaders, employees and customers have had to alter the way they conduct their day-to-day activities due to the coronavirus pandemic. As organizations adjust to the new normal, interest in AI is growing.

Engage B2B Tech Buyers with a High-Impact Video Marketing Strategy
07/14/2020

Attention tech marketers – it’s showtime! Today’s marketing teams understand the value that great video content can bring to their marketing initiatives. […]

8 Tips to Drive the ROI of your Email Campaigns
07/08/2020

Email marketing has been around since the dawn of digital marketing, and it remains the backbone of both the industry and the […]

Tech Marketers – Here’s Your Guide to Navigating the Tech Purchase Process
07/07/2020

The tech purchase process is in continuous transformation, making it a complex process to keep track of and navigate. As technology becomes […]