When a customer comes to us to discuss demand generation programs, and more specifically Account-Based Marketing (ABM) approaches, we usually start by asking key questions about the complex tech ecosystem and how they are approaching their content strategies and handoff to sales. Because IDG has 53 years of experience with influential technology decision-makers, we have […]

IDC’s 53rd Annual Directions Conference was nothing short of enlightening and engaging, covering the latest trends and innovations in the information technology landscape. This year’s event centered on “Innovating in the DX Economy: From Experimentation to Automation,” and topics spanned from the second chapter of the 3rd Platform, to improving the customer experience through digital […]

I have the privilege of speaking with tech marketers across the country about who their target customers are, their vision of that customers’ journey and how their organizations build and execute their marketing strategy. Awareness is often the foundational goal that marketing strategies are built from; then content, format, targeting, and distribution are all strategically […]

Brian Kardon, CMO of Fuze, describes how the Fuze marketing team is marketing to different segments—CIOs and end-users—and taking a leading role in shaping the customer experience in the latest IDG CMO Perspectives video. During this conversation with Josh London, CMO of IDG Communications, Brian also shares how marketers can use predictive analytics to drive […]

Content marketing is not rocket science – but it can get complicated. Here are seven steps to help you create high-impact programs that move the needle on your business. Step 1: Define your target. Buyer personas are a foundational component of a content strategy – if you don’t understand the needs and pain points of […]

Influencer marketing is set to hit record revenue in 2018 with ROI averaging $6.50 for every $1 spent on influencer campaigns. B2B marketers have been reportedly increasing spending on influencer marketing by 11%, with top marketing tactics being social media and content marketing. As marketers are putting more emphasis on influencers, they need to establish […]