A data-driven transformation led by an “accidental CMO” unearths deep insights about IT buyers – and shifts mindsets about the business of marketing

HPE’s recently appointed CMO shares his thoughts on building a modern digital marketing organization and the importance of aligning closely with sales across the buyer journey

At our most recent IDG ENGAGE event on August 23rd in Menlo Park, CA – tech marketers had the pleasure of hearing from top CIOs in Silicon Valley about their organizations’ structure and focus during this exciting time of digital transformation. The tech executive panel, hosted by CIO’s Adam Dennison, featured VP & CIO of […]

The world of search engine optimization (SEO) can pose many challenges for marketers. SEO is constantly evolving and there is a bit of unpredictability involved, making it a difficult field to master. Anyone can create and post content, but a strong SEO strategy will ensure that it is found and read. At its core, SEO […]

It is no longer a question of if organizations will adopt cloud in some way(s), but how. As the options continue to grow, cloud environments continue to evolve, and in some cases, grow more complex. Enterprise organizations (1,000+ employees) are further ahead with 77% having at least one application, or a portion of their computing […]

Gil Levonai did not follow the typical marketer’s path to his current role as CMO of Zerto. Gil has a degree in aeronautical engineering and spent his early career as a software project manager before pivoting to the marketing function. In a conversation with Rob O’Regan, global content director with IDG Communications, Gil discusses his […]