IDG Editorial: Unprecedented Quality at Scale

Quality content is the foundation of all relationships, and IDG continues to be committed to quality editorial across the globe. Here’s why. For more than 50 years, IDG has produced premium editorial content on a global scale. It has never been a more critical part of our business, even as we complete the transition from […]

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Content Marketing Strategy: Earn Your Way into Consideration


IDG’s 2019 Customer Engagement study found 72% of technology buyers say it’s challenging to find credible content. Why, we wonder, in a landscape where organizations are publishing a variety of marketing materials, is it difficult for tech buyers to locate enough quality, trusted information? The disparity here lies not with a lack of content, because […]

Exploring the Tech Purchase Process by Specific Tech Solutions


The list of technologies that organizations have at their disposal today is never ending – whether it be a new cloud computing solution or data & analytics tool. To better understand how IT decision-makers (ITDMs) are investing in this variety of solutions, IDG’s 2019 Customer Engagement research and 2019 Role & Influence of the Technology […]

Understanding the Tech Initiatives & Priorities of Today’s CIOs


It’s that time of year again; CIO’s annual State of the CIO report is released. This year’s survey examines how CIOs are seeing their role transition within their respective companies as technology continues to drive business forward. To bring this data to life, SVP/General Manager, IDG Events & Publisher, CIO, Adam Dennison hosted a webcast […]

Event Marketing in a Crisis Environment


In the 18 years since we launched CSO magazine, we have kept a close watch on crisis situations – part and parcel of the risk management discussion we guide our readers through. In 2002/3 it was SARS. In 2006/7 it was all about pandemic planning as businesses braced for Avian Flu. After that is was […]

How Do Developers Achieve Success?


When it comes to the technicalities within the tech purchase process, such as ensuring efficient software integration or researching new tools and solutions, who do tech leaders rely on? The answer: the developer. According to IDG’s 2019 Role of the Developer study, 56% of those on the application development team say they are brought into […]

Using Research to Shape your 2020 Marketing Goals


Research is the backbone of strategic marketing – whether it’s to help steer the direction of product marketing, direct a content marketing plan, or support the alignment of sales and marketing efforts. Each year, IDG’s marketing team conducts several primary research studies to better understand the activities and drivers of our tech buying audience, including […]

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