Role of the CIO – Making Strides Towards Strategic Growth

For the past 18 years, CIO has conducted the State of the CIO research to gain a better understanding of how the role of the CIO continues to evolve in today’s business climate and to help define the CIO agenda for the upcoming year. This year’s survey elevated some interesting trends, including the CIO’s involvement […]

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14 Marketing Quotes We Love

02/14/2019

For decades, marketers have diligently worked to balance art and science in their campaigns. Those successful in this endeavor educate their prospects, build loyalty with customers, get people talking, and overall boost sales. As we plug away on our 2019 projects during the doldrums of winter, we all could use a little inspiration to stay […]

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CMO Perspectives: Kevin Spurway, SVP Marketing, Appian

02/13/2019

Competitive differentiation with a software guarantee – and Legos

IDG CMO Perspectives

Role of the CIO – Making Strides Towards Strategic Growth

02/07/2019

For the past 18 years, CIO has conducted the State of the CIO research to gain a better understanding of how the role of the CIO continues to evolve in today’s business climate and to help define the CIO agenda for the upcoming year. This year’s survey elevated some interesting trends, including the CIO’s involvement […]

Research

A Look Back into Some of Our Favorite 2018 IDG Research Stats

01/17/2019

Dan Zarrella said “Marketing without data is like driving with your eyes closed.” Data comes in many forms, but one area that we love to explore and share is technology adoption. In 2018, more than 5,000 technology and security decision-makers shared how their organizations are embracing technology by participating in our new, first-year studies such […]

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IDG CMO Perspectives: Jim Williams, VP Marketing, BlueCat

01/16/2019

Content is the new advertising, and the best stories are told through the voice of the customer.

IDG CMO Perspectives

The CSO’s Role & Priorities – Part 2

01/15/2019

For the past two years, IDG Communications—CSO’s parent company—has conducted the Security Priorities study, an examination of the CSO’s place in the business, his/her challenges, and what their priorities and purchasing plans are for the coming year. The survey is extensive, so I’ve broken my analysis into two posts. In the first part of this […]

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