Generating leads via social media is still a new concept for many B2B marketers, but one that is showing promise. Social media can be very effective for demand generation if integrated with other marketing efforts. There are some important best practices to follow to make your campaign a success. But first here are some common […]

In today’s digital-focused culture, it is essential for organizations to enhance their technology in order to provide the best customer experience. Technology vendors are on the same page as they continue to expand their tools, and businesses find themselves revisiting their technology strategies and evolving to a digital business model. Digital business is not a […]

As technology continues to play more of a role in all aspects of the business, Line of Business (LOB) increasingly is seeking out CIOs because they are leading the charge for digital innovation. CIOs are speeding ahead on transformational efforts all while continuing to manage operational responsibilities. With so many priorities, it’s essential that CIOs […]

When a customer comes to us to discuss demand generation programs, and more specifically Account-Based Marketing (ABM) approaches, we usually start by asking key questions about the complex tech ecosystem and how they are approaching their content strategies and handoff to sales. Because IDG has 53 years of experience with influential technology decision-makers, we have […]

IDC’s 53rd Annual Directions Conference was nothing short of enlightening and engaging, covering the latest trends and innovations in the information technology landscape. This year’s event centered on “Innovating in the DX Economy: From Experimentation to Automation,” and topics spanned from the second chapter of the 3rd Platform, to improving the customer experience through digital […]

I have the privilege of speaking with tech marketers across the country about who their target customers are, their vision of that customers’ journey and how their organizations build and execute their marketing strategy. Awareness is often the foundational goal that marketing strategies are built from; then content, format, targeting, and distribution are all strategically […]