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There’s No Looking Back – The Future of Business is Digital

In 2021, digital transformation is engrained in business success; it’s nearly impossible to have one without the other. When used appropriately, technology […]

What Tech Buyers Value Most During Vendor Engagement

Your new product is creating some buzz. Maybe your company is receiving rave reviews for tech innovation. Maybe it’s outperforming rival products. […]

Tech Budgets Rise as IT Turns to Cybersecurity

We are living in a rapidly advancing digital age. Every day businesses are investing in new technologies, implementing new products, and prioritizing […]

14 Data & Analytics Bloggers to Follow Today

Transforming data into a valuable business asset isn’t always easy. But in a rapidly evolving tech environment, this demand is growing fast. […]

Understanding RTO in the Post-Vaccine Era

When the pandemic was in its early stages, our research conducted here at IDG highlighted the uncertainty gripping organizations as they navigated […]

Has the Pandemic Altered Tech Buyers’ Content Consumption Habits?

Without opportunities to learn and network in person, it is not surprising that many IT decision makers (ITDMs) changed the way they […]

4 Tips for Building Stronger Relationships through Virtual Events

IT pros have been consuming content and successfully connecting online for more than two decades; however, this pandemic for sure made this channel the only option for […]

A Look into IDC Directions 2021: How Tech Suppliers Must Adapt to Stay Relevant in a Post-Pandemic World

There is no question that the COVID-19 pandemic accelerated digital transformation initiatives that were—at one phase or another—already underway across most industries. […]

Spotlight: Women Leading Tech Marketing

To acknowledge and celebrate women’s achievements during Women’s History Month, this blog highlights advice and guidance from three influential tech marketing leaders […]

Tech Marketing Survey: More Digital, More Metrics that Matter

Content marketing certainly proved its worth over the past year, as the pandemic caused most B2B marketers to shift to digital-first or […]

4 Essential Elements to Incorporate into your ABM Strategy

While account based marketing (ABM) has been around since the 1990s, ABM is absolutely booming today. Why? Because marketers now have the […]

International Women’s Day: Resources to Help You Celebrate & Elevate Women

Today we celebrate International Women’s Day (IWD) – a valuable opportunity to acknowledge the widespread achievements of women, and to also honor […]