IDG CMO Perspectives: Sara Baack, CMO, Equinix

A data-driven transformation led by an “accidental CMO” unearths deep insights about IT buyers – and shifts mindsets about the business of marketing

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IDG CMO Perspectives
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A Look Back into Some of Our Favorite 2018 IDG Research Stats


Dan Zarrella said “Marketing without data is like driving with your eyes closed.” Data comes in many forms, but one area that we love to explore and share is technology adoption. In 2018, more than 5,000 technology and security decision-makers shared how their organizations are embracing technology by participating in our new, first-year studies such […]


IDG CMO Perspectives: Jim Williams, VP Marketing, BlueCat


Content is the new advertising, and the best stories are told through the voice of the customer.

IDG CMO Perspectives

The CSO’s Role & Priorities – Part 2


For the past two years, IDG Communications—CSO’s parent company—has conducted the Security Priorities study, an examination of the CSO’s place in the business, his/her challenges, and what their priorities and purchasing plans are for the coming year. The survey is extensive, so I’ve broken my analysis into two posts. In the first part of this […]

Executive Voices

A Guide to the CIO’s 2019 Tech Priorities


According to the CIO Tech Poll: Tech Priorities 2019 research, 57% of CIOs expect their technology budgets to increase over the next 12 months. This growth is fairly consistent with past years of this study. However, technology priorities are constantly changing based on the tools that organizations have implemented throughout the past year and the […]


Why Topic Clusters and Pillar Pages Matter for Your SEO Strategy


The nature of search is changing, and marketers must adapt to remain effective in their SEO strategies. Google continues to refine their algorithms to better identify user intent as search behavior shifts dramatically. People today are submitting longer and more conversational search queries, expecting to find exactly what they’re looking for in a matter of […]

Tech Perspectives

6 Tips for Email Marketing Mastery


If you said that you were NOT using email as a marketing tactic we would be shocked. Email marketing has dramatically changed over the past few years and several speakers at INBOUND 2018 shared insights on how to evolve email practices. We have consolidated these tips into Six Tips for Email Marketing Mastery you can […]

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