Is Digital Transformation Dead? The Experts at IDC Say Absolutely Not

Is the hype surrounding digital transformation fading? You’re not alone if you’re starting to feel that way. The term has been used ad nauseam over the years, becoming a bit of a tired cliché. Some would even argue that it’s come to mean so many different things that it’s become meaningless. Clint Boulton, Senior Writer, […]

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IDG Editorial: Unprecedented Quality at Scale


Quality content is the foundation of all relationships, and IDG continues to be committed to quality editorial across the globe. Here’s why. For more than 50 years, IDG has produced premium editorial content on a global scale. It has never been a more critical part of our business, even as we complete the transition from […]


Secure Your Relationship with Security Execs – Insights from the Security Priorities Breakfast, Palo Alto


Marketers need to get inside the minds of their customers. In the security world, that means the mind of the Chief Information Security Officer (CISO). Bay Area technology marketers enjoyed a great chance to do so at IDG’s Security Priorities Breakfast, hosted by CSO Publisher Bob Bragdon on October 10th in Palo Alto. The meeting […]

Events, Tech Perspectives

Committed to Quality: An Inside Look at the Award-Winning Content Behind Our Brands


As we gear up for the big reveal at the Eddie & Ozzie awards gala tonight, we wanted to reflect back on some of our proudest editorial moments. At IDG Communications, quality content fuels everything we do. With 50+ years of deep domain expertise, we understand the technology landscape like no one else and take […]


Influencing the Influencers: Understanding IDG’s Connected B2C Audience


Effective B2C marketing is a roadmap of reaching the right audience with the right message in the right place at the right time. For many brands, navigating this road to actively engage target audiences is a challenge. Why? Because as buyers rely on product reviews and 3rd party feedback before making a purchase, marketers may […]

Consumer News

Insights from Inbound – 3 Tactics to Engage Your Target Audience


Earlier this month, IDG Communications’ marketing team attended HubSpot’s annual INBOUND conference. As always, the conference was a hub of thought leadership, high-level strategic insights, and an environment for marketers to get inspired and embrace transformation for our field. Our team attended several interactive sessions at INBOUND 2019 and left with quality takeaways to revitalize […]


Research Shows That Digital Business Efforts Aim to Improve the Customer Experience


Digital transformation has claimed its place in the modern business world, subsequently altering the status of the business landscape for enterprise organizations and SMBs alike. According to IDG’s 2019 State of Digital Business research, 91% of organizations have adopted, or have plans to adopt, a digital-first strategy. With worldwide spending on digital transformation technologies predicted […]

Tech Perspectives

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