The Relationship between Brand and Story The first time I heard the word “brand” I was maybe 10 years old. My dad came home with a short iron rod that was as big around as a ball point pen. It had a triangular handle on one end and his initials – RBT– written in reverse […]

Imagine firing up your laptop in the morning and having a dashboard of all your tasks that link directly to the spot in the various applications where you need to complete something. Picture the dashboard as also displaying the paid time off you have coming, and logon-free links to other applications you access. If you […]

I’m not a huge fan of the term “thought leader”, but it does provide useful context for technology marketers trying to reach IT buyers. Thought leadership is a critical component of any content marketing strategy, because demonstrating expertise on a topic is a critical step in building credibility and trust with prospective customers. I would […]

Digital transformation is no longer just an IT initiative – it’s a phenomenon that is top of mind for business leaders across all industries. C-Level executives and their teams are all working together to implement transformation technologies to deliver a better customer experience and ultimately, drive revenue. IDG’s 2018 State of Digital Business Transformation Study […]

GDPR comes into effect on May 25, 2018. IDG Communications will be fully compliant, as we believe that it is in the best interest of our users and the industry. To help, we’ve put together a quick guide that might help you as you try to navigate these complicated waters. Data Subject: The only person […]

If you are a tech marketer at a global organization with demand generation strategies, then GDPR is likely a hot topic for your customers. And, my guess is that your sales team is coming to you with questions about GDPR, from themselves or their clients. GDPR is the General Data Protection Regulation for the European […]