IDG CMO Perspectives: Sara Baack, CMO, Equinix

A data-driven transformation led by an “accidental CMO” unearths deep insights about IT buyers – and shifts mindsets about the business of marketing

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IDG CMO Perspectives
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A Guide to the CIO’s 2019 Tech Priorities

12/04/2018

According to the CIO Tech Poll: Tech Priorities 2019 research, 57% of CIOs expect their technology budgets to increase over the next 12 months. This growth is fairly consistent with past years of this study. However, technology priorities are constantly changing based on the tools that organizations have implemented throughout the past year and the […]

Research

Why Topic Clusters and Pillar Pages Matter for Your SEO Strategy

12/03/2018

The nature of search is changing, and marketers must adapt to remain effective in their SEO strategies. Google continues to refine their algorithms to better identify user intent as search behavior shifts dramatically. People today are submitting longer and more conversational search queries, expecting to find exactly what they’re looking for in a matter of […]

Tech Perspectives

6 Tips for Email Marketing Mastery

11/20/2018

If you said that you were NOT using email as a marketing tactic we would be shocked. Email marketing has dramatically changed over the past few years and several speakers at INBOUND 2018 shared insights on how to evolve email practices. We have consolidated these tips into Six Tips for Email Marketing Mastery you can […]

4 Key Takeaways from INBOUND 2018

10/26/2018

In September, several members of the IDG Marketing team attended INBOUND 2018 in Boston, MA. This event, hosted by Hubspot, is an annual meeting of marketing minds from around the world focusing on core areas of marketing tactics, customer service, sales and empowerment. Those who attended gained insights on topics ranging from SEO, social media, […]

Events

The CSO’s Role & Priorities – Part 1

10/18/2018

For the past two years CSO and its parent – IDG Communications – have conducted the Security Priorities study, an examination of the CSO’s place in the business, their challenges, and what their priorities and purchasing plans are for the coming year. Since we’ve recently released this year’s findings, I thought we could take an […]

Executive Voices

Living on the Edge: How Edge Computing is Redefining the Network Landscape

10/16/2018

  The Internet of Things (IoT) continues to expand, according to the 2018 State of the Network research with 50% of enterprise organizations planning to implement IoT within the next 3 years. As these data-generating devices grow in number, the amount of data they generate will skyrocket. As a result, network professionals are increasing their […]

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