IDG CMO Perspectives: Holly Rollo, CMO, RSA Security

Holly Rollo, CMO of RSA Security, shares how security is everyone’s responsibility, especially marketers, in the latest IDG CMO Perspectives video. During this conversation with Josh London, CMO of IDG Communications, she also shares insight into the impact data breaches have on a brand’s reputation and tips for a successful GDPR strategy.

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IDG CMO Perspectives
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IDG CMO Perspectives: Holly Rollo, CMO, RSA Security

02/15/2018

Holly Rollo, CMO of RSA Security, shares how security is everyone’s responsibility, especially marketers, in the latest IDG CMO Perspectives video. During this conversation with Josh London, CMO of IDG Communications, she also shares insight into the impact data breaches have on a brand’s reputation and tips for a successful GDPR strategy.

IDG CMO Perspectives

IDG CMO Perspectives: Mona Charif, CMO, NTT DATA Services

01/09/2018

NTT DATA Services CMO Mona Charif sits down with Josh London, CMO of IDG Communications, to discuss how the role of the CMO—and marketing overall—has transformed and how the use of Account-Based Marketing (ABM), personalization and other martech tools help align clients’ needs and values to the NTT DATA Services portfolio.

IDG CMO Perspectives

The Role of Predictive Technologies in Marketing

01/04/2018

Marketing technology has changed the way marketers identify and interact with their customers and prospects. Using intent data, top marketers are embracing predictive technologies to spotlight their best prospects, identify the next logical step in the purchase cycle, and understand customers’ digital body language to identify when they are most receptive to outreach.

IDG CMO Perspectives

IDG CMO Perspectives: Alicia Tillman, CMO, SAP

12/21/2017

Just months into her new role as CMO of SAP, Alicia Tillman sits down with IDG Communications’ CMO, Josh London, to discuss the importance of having a diverse company culture and how data is helping SAP innovate and deliver practical solutions for clients.

IDG CMO Perspectives

2018 Marketing Predictions from Josh London, CMO, IDG Communications, Inc.

12/20/2017

1. GDPR Will Be a Wake-Up Call to Marketers Globally The General Data Protection Regulation (GDPR), which goes into effect May 2018, will require businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states, but the regulation also extends to foreign companies processing data from EU […]

Tech Perspectives

Make Your Buyer Move: How to Add Rhythm to Your Marketing

12/08/2017

An orchestra, when in rhythm, can bring harmony to life. Its beauty derives from the combination of different sections that are arranged together to create something spectacular. If a section is missing or out of tune, it will immediately fall flat. The same can be said for your marketing initiatives. Too often, brands try to […]

Tech Perspectives

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