Is Digital Transformation Dead? The Experts at IDC Say Absolutely Not

Is the hype surrounding digital transformation fading? You’re not alone if you’re starting to feel that way. The term has been used ad nauseam over the years, becoming a bit of a tired cliché. Some would even argue that it’s come to mean so many different things that it’s become meaningless. Clint Boulton, Senior Writer, […]

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Events
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Driving Data: Strategic Insights from Marketing Execs at IDG ENGAGE Menlo Park

08/20/2019

It’s not every day that marketers are able to connect with so many of their industry peers in one location. Fortunately, IDG ENGAGE Menlo Park opened the door for tech marketing execs to network with one another and hear our expert marketing panelists speak candidly about their marketing strategy in the digital age. Needless to […]

Events

Marketing Execs Discuss Marketing in a Data-Driven World at IDG ENGAGE Boston

08/13/2019

In today’s competitive business landscape, many marketers are faced with a common challenge: how to execute a successful marketing campaign that will engage target audiences and drive business. Fortunately, the solution is readily available within the datasphere. In today’s data-driven world, quality insights have the power to transform an organization’s marketing initiatives to drive results […]

Events

5 Tips to Elevate Your Event Marketing Strategy

08/12/2019

As the technology landscape continues to evolve, industry events have emerged as a great way for tech marketers to reach buyers and shorten the sales cycle. Events provide a fantastic opportunity to engage with your target audience, showcase a product, and build brand awareness. It’s a critical component of a holistic marketing strategy – in […]

Events, Research

Getting the Tech Perspective – Insight from IDG’s Boston ENGAGE Tech Panel

08/06/2019

IDG ENGAGE Boston was a success! One of the highlights from the summit was the tech executive panel, where tech marketers got to hear first-hand their current pain points and initiatives. Unlike past years when we’ve held this panel, this year we invited multiple IT executives from the same organization to join us in order […]

Events, Tech Perspectives

CIOs are Embracing the Agitator Role While Leading the Digital Transformation Charge

07/24/2019

Real world business lessons shared at CIO Perspectives Boston 2019 Gone are the days of the CIO being the controller. Today’s most progressive IT leaders are focused on digital innovation while transitioning from a “know-it-all” to a “learn-it-all” mindset. Organizations continue to pour dollars and resources into digital business initiatives, and are counting on CIOs […]

Events, Executive Voices

Content Mapping Strategy: Leveraging Assets to Reach Tech Buyers

07/17/2019

Many technology marketers have more content than they’re aware of. What they lack is a consistent and disciplined way to categorize and apply it. Rob O’Regan, whose background is equal parts editor and content marketer, shares how marketers can adopt a structured and rigorous process to identify opportunities and content gaps in IDG’s MarketingFit webcast […]

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