IDG Blog

Filter Library
clear all

8 Tips to Drive the ROI of your Email Campaigns

Email marketing has been around since the dawn of digital marketing, and it remains the backbone of both the industry and the […]

Tech Marketers – Here’s Your Guide to Navigating the Tech Purchase Process

The tech purchase process is in continuous transformation, making it a complex process to keep track of and navigate. As technology becomes […]

IDG Acquires Triblio: Here’s Why it Matters

Today, IDG announced that it has acquired Triblio, a Reston, Virginia-headquartered developer of a SaaS platform for account-based marketing (ABM). Obviously, we’re […]

5 Essential Metrics Marketers Should Measure in 2020

In 2020, the world of marketing is more complicated than ever. Beyond working from home, we are experiencing constant industry changes, increasing […]

A Message from Mohamad Ali, CEO, IDG, Inc.

Dear Colleagues, On May 25th, George Floyd was brutally killed in Minneapolis by a police officer. Like the deaths of Breonna Taylor […]

Moving Beyond Amplification, Building a Strong Social Strategy

Social media has evolved far past its origin as an online network primarily for personal use. Today, social media has become a […]