Is Digital Transformation Dead? The Experts at IDC Say Absolutely Not

Is the hype surrounding digital transformation fading? You’re not alone if you’re starting to feel that way. The term has been used ad nauseam over the years, becoming a bit of a tired cliché. Some would even argue that it’s come to mean so many different things that it’s become meaningless. Clint Boulton, Senior Writer, […]

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The Benefits of an Inspirational Keynote Speaker

05/22/2019

“You are defined not by your setback, but by your comeback.” So said adventure racing world champion and bestselling author Robyn Benincasa, our keynote speaker at AGENDA19. She was describing setbacks during races, and from injuries, competing in wilderness races all over the world. But the lesson was universal. So much so, in fact, that […]

Events

Digital Transformation for the Win: Insights on the Resources Needed to Make the Play

05/17/2019

As digital business transformation continues to evolve, so does the role of technology decision-makers. While IT decision-makers (ITDMs) have always played an integral role in the tech purchase process, they are taking on additional responsibilities to ensure their organization’s digital-first focus comes to fruition. Since 93% of organizations have plans to pursue digital transformation, it […]

Research

3 Ways to Separate Your Content Marketing from the Pack

05/03/2019

Technology marketers are making steady progress in the art and science of brand storytelling – aka content marketing. In the B2B tech edition of the Content Marketing Institute’s latest study (sponsored by IDG), 85% of tech marketers say their content marketing efforts are more successful than they were a year ago. Nearly half (49%) believe […]

Research, Trending

Surprise! IT Execs Jump into the Social Media Pool

04/10/2019

If you think IT decision-makers (ITDMs) are too busy/important/serious to use social media, then we have a surprise for you. Recent IDG research shows that ITDMs are every bit as active in social channels as any other business professional. In fact, IDG’s 2018 Customer Engagement Research study found that 93% of ITDMs use social media […]

Tech Perspectives

Is Digital Transformation Dead? The Experts at IDC Say Absolutely Not

04/03/2019

Is the hype surrounding digital transformation fading? You’re not alone if you’re starting to feel that way. The term has been used ad nauseam over the years, becoming a bit of a tired cliché. Some would even argue that it’s come to mean so many different things that it’s become meaningless. Clint Boulton, Senior Writer, […]

Events

How to Ensure Data and Brand Safety

04/01/2019

2019 is the year that digital advertising spending surpassed television’s ad revenue. The data that drives all that online ad spending is itself a $10 billion business. And, yet the market for 3rd party targeting/audience data is still the wild west and shows no signs of changing. In fact, the latest ChiefMarTech.com landscape shows nearly […]

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