IDG CMO Perspectives: Ariel Kelman, Vice President of Worldwide Marketing, Amazon Web Services

Ariel Kelman, Vice President of Worldwide Marketing, Amazon Web Services (AWS), shares how his team uses machine learning to increase conversion. In this edition of IDG’s CMO Perspectives, Ariel also shares how the partner ecosystem is a strength for AWS customers and how his marketing team influences customer experience.

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IDG CMO Perspectives
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Network Professionals are Reshaping IT Strategy

08/13/2018

Network World’s State of the Network research delivers comprehensive insights into the role of the network professional and how changes in technology, and digital transformation overall, affects how they execute the job. This year’s 8th annual State of the Network study is no different, respondents to the survey report that their role is becoming more […]

CMO: Numbers that Count

Global Reach, Local Execution: How IDG and HPE are Taking CIOs on a Worldwide Tour of Hybrid IT

07/30/2018

IDG Communications’ year-long partnership with HPE has seen the continued development of the Strategic CIO’s Playbook – a global resource spanning four countries and providing peer-to-peer guidance on how CIOs can become business leaders.

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CIOs Share Insights into Their Tech Budgets

07/24/2018

Thinking about your monthly personal budget, it’s pretty common for bumps to come along in the road or even unexpected savings that cause your spending habits to shift. The same is true for business budgets and we have insider information to share. CIO’s 2018 Tech Poll: Economic Outlook research dives into the ebb and flow […]

CMO: Numbers that Count

6 Podcasts All Marketers Should Be Listening To

07/17/2018

With summer vacations now in full swing, use some of your travel time (or escape from the kids) to boost your marketing knowledge by listening to a podcast. Below are six podcasts that explore the latest marketing trends, tips, and strategies along with some witty comments that are sure to make you tune in week […]

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IDG CMO Perspectives: Ariel Kelman, Vice President of Worldwide Marketing, Amazon Web Services

06/06/2018

Ariel Kelman, Vice President of Worldwide Marketing, Amazon Web Services (AWS), shares how his team uses machine learning to increase conversion. In this edition of IDG’s CMO Perspectives, Ariel also shares how the partner ecosystem is a strength for AWS customers and how his marketing team influences customer experience.

IDG CMO Perspectives

Data Driven Insights to Power Customer Engagement

06/01/2018

B2B media companies have a new role to play when it comes to delivering audiences to advertisers. Top of funnel awareness tactics still have merit, but increasingly media companies are offering a secret weapon to help their partners deepen engagement and get closer to their prospective customers—data. Powerful data signals to drive deep customer engagement […]

Executive Voices, Tech Perspectives

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