IDG CMO Perspectives: Sara Baack, CMO, Equinix

A data-driven transformation led by an “accidental CMO” unearths deep insights about IT buyers – and shifts mindsets about the business of marketing

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IDG CMO Perspectives
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4 Key Takeaways from INBOUND 2018


In September, several members of the IDG Marketing team attended INBOUND 2018 in Boston, MA. This event, hosted by Hubspot, is an annual meeting of marketing minds from around the world focusing on core areas of marketing tactics, customer service, sales and empowerment. Those who attended gained insights on topics ranging from SEO, social media, […]


The CSO’s Role & Priorities – Part 1


For the past two years CSO and its parent – IDG Communications – have conducted the Security Priorities study, an examination of the CSO’s place in the business, their challenges, and what their priorities and purchasing plans are for the coming year. Since we’ve recently released this year’s findings, I thought we could take an […]

Executive Voices

Living on the Edge: How Edge Computing is Redefining the Network Landscape


  The Internet of Things (IoT) continues to expand, according to the 2018 State of the Network research with 50% of enterprise organizations planning to implement IoT within the next 3 years. As these data-generating devices grow in number, the amount of data they generate will skyrocket. As a result, network professionals are increasing their […]

6 Cloud Computing Podcasts to Tune Into This Fall


According to IDG’s 2018 Cloud Computing Survey, 73% of organizations have at least one application of their computing infrastructure in the cloud, and 17% plan to do so within the next year. As cloud computing comes of age, cloud environments are maturing and, in some cases, growing more complex. None of us want to be […]


IDG CMO Perspectives: Loren Jarrett, CMO, Progress


A roll-up-your-sleeves mentality, combined with AI-powered technology, deliver the right marketing mix at Progress.

IDG CMO Perspectives

Insights Gleaned from CIO Perspectives Boston


It is rare to have a business conversation where digital transformation or innovation does not come up. This is probably because 89% of organizations have adopted, or have plans to adopt, a “digital-first” business strategy1. Becoming a digital-first business can take many paths and the speakers and attendees at CIO Perspectives Boston truly demonstrated how […]


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