IDG Knowledge Hub

In 2021, digital transformation is engrained in business success; it’s nearly impossible to have one without the other. When used appropriately, technology […]

Your new product is creating some buzz. Maybe your company is receiving rave reviews for tech innovation. Maybe it’s outperforming rival products. […]

We are living in a rapidly advancing digital age. Every day businesses are investing in new technologies, implementing new products, and prioritizing […]

Transforming data into a valuable business asset isn’t always easy. But in a rapidly evolving tech environment, this demand is growing fast. […]

When the pandemic was in its early stages, our research conducted here at IDG highlighted the uncertainty gripping organizations as they navigated […]

Without opportunities to learn and network in person, it is not surprising that many IT decision makers (ITDMs) changed the way they […]

IT pros have been consuming content and successfully connecting online for more than two decades; however, this pandemic for sure made this channel the only option for […]

There is no question that the COVID-19 pandemic accelerated digital transformation initiatives that were—at one phase or another—already underway across most industries. […]

To acknowledge and celebrate women’s achievements during Women’s History Month, this blog highlights advice and guidance from three influential tech marketing leaders […]

Content marketing certainly proved its worth over the past year, as the pandemic caused most B2B marketers to shift to digital-first or […]

While account based marketing (ABM) has been around since the 1990s, ABM is absolutely booming today. Why? Because marketers now have the […]

Today we celebrate International Women’s Day (IWD) – a valuable opportunity to acknowledge the widespread achievements of women, and to also honor […]