IDG Knowledge Hub

We asked 22 marketing experts to make some predictions specific to their field. From curated event experiences, to the future of B2B marketing, AI informed ABM, and Remote First strategies, here are our Top-22 marketing observations for 2022:

Account Based Marketing (ABM) is a common marketing strategy to target the right accounts and convert them into customers. According to a […]

The value of content, intimate, experiences and flexibility…These are just a few lessons from the pivot to virtual events in 2020-2021 that […]

As 2021 nears its end, one thing is for sure: Digital events are a successful event format for the tech market and […]

In the children’s fable of Chicken Little, the eponymous chick laments the end of the world after an acorn falls on her […]

One of the most common tactics in tech marketing is creating thought leadership content written by subject matter experts and/or influencers. And […]

October is recognized as Cybersecurity Awareness Month, which acknowledges the importance of all employees being vigilant to protect organizational assets. Security leaders […]

In 2021, digital transformation is engrained in business success; it’s nearly impossible to have one without the other. When used appropriately, technology […]

Your new product is creating some buzz. Maybe your company is receiving rave reviews for tech innovation. Maybe it’s outperforming rival products. […]

We are living in a rapidly advancing digital age. Every day businesses are investing in new technologies, implementing new products, and prioritizing […]

Transforming data into a valuable business asset isn’t always easy. But in a rapidly evolving tech environment, this demand is growing fast. […]

When the pandemic was in its early stages, our research conducted here at IDG highlighted the uncertainty gripping organizations as they navigated […]