Archives for: May 25th, 2010

The Shift to Sales Enablement

Written by Michael Friedenberg on 25/05/2010

As the media economy begins to show signs of life, a new marketing mindset is subtly bubbling to the surface. As I’m out speaking with technology marketers, it is becoming more and more apparent that marketers are quickly broadening their focus from demand generation to sales enablement. Don’t get me wrong, demand generation has always […]