Archives for: December 14th, 2010

Paying Top Dollar for Tech Talent Pays Off

Written by Michael Friedenberg on 14/12/2010

In the early 1990s, before the browser and search wars, Bill Gates was asked to identify Microsoft’s biggest competitor. His answer was a surprise: “Goldman Sachs.”

Lead Generation Evolution

Written by Michael Friedenberg on 03/12/2010

We are a community driven by results. Lead generation and the ability to turn those leads into quantifiable results–an active customer– is an important driver of the marketing and sales relationship. In fact, 78% of marketers feel that generating high quality leads is the most pertinent marketing challenge for their orgranization.¹ Quantity and quality are two very different goals and meeting the demand for quality requires efforts by marketers as well as resources from the channel partners they select.