Archives for: January 28th, 2011

Three Great Reads for CIOs

Written by Michael Friedenberg on 28/01/2011

Here at CIO’s Boston-area headquarters, the dead of winter gets frosty enough to make you want to sit by the fire with a great book, or perhaps an e-book downloaded to your Kindle, iPad or tablet PC. I did that recently with these three very different books and can highly recommend them all as great […]

“Art” vs “Science” of Media: Time to Transition to Science of Media

Written by Michael Friedenberg on 25/01/2011

Advanced skill sets and knowledge, as well as streamlined processes, can be the differentiating factors between two organizations, elevating one to a competitive advantage. Decisions made by the marketing department can help widen this competitive gap. According to a recent IDC study, tech marketers are seeing a 4% budget increase this year. This poses the […]