Archives for: July 20th, 2011

Become More Than Just a Vendor. Become a Partner.

Written by IDG on 20/07/2011

IT marketers recognize that traditional IT decisions have been elevated to business decisions as transformative technologies are increasingly being applied to generate business opportunity and revenue growth. This development has increasingly engaged business leaders within the purchase process, but our research demonstrates a distributed decision making process with IT organizations leading each stage. The Role […]

The Mobile Device Ecosystem: Communication, Commerce, Consumption and Creation

Written by Michael Friedenberg on 11/07/2011

We are an increasingly active society and we expect mobile device technology to keep up and provide the information we want at the tips of our fingers.  Activities we could not have envisioned even three years ago, are common-place expectations of mobile devices today: instant access to any information anywhere, communication and commerce capabilities, and […]

Who Is Your Customer?

Written by Michael Friedenberg on 06/07/2011

That may be the most important question to ask in business today. Having a clear response to this simple-sounding but complex-to-answer question is essential to business success. It shapes your company’s mission, priorities and growth initiatives.

Taking the First Step

Written by IDG on 01/07/2011

“In the beginner’s mind, there are many possibilities. In the expert’s mind, there are few.” – Shunryu Suzuki Many have said it’s never too late to start something new. We believe each day symbolizes a new beginning, and with that, a fresh opportunity. We envision this blog as just that – an opportunity. A chance […]