Archives for: August 29th, 2011

Acme Packet CEO: Explaining Complex Concepts

Written by John Gallant on 29/08/2011

Acme Packet CEO Andy Ory knows the devil is in the details. The company provides technology for managing Internet traffic. I spoke with Ory about his vision for the future of the Internet and unified communications, and how he communicates complex concepts to potential buyers. Use vivid analogies Acme Packet’s products are complex, and the […]

Back to Events

Written by Michael Friedenberg on 25/08/2011

During the most recent challenging economic times, which impacted marketing and T&E budgets, both sponsors and attendees questioned whether face-to-face events best served their need for education, networking and lead generation. This spurred event innovation with some event producers creating updated models to include regional events, which reduced travel costs and allowed attendees to build […]