Archives for: July 27th, 2012

How to Succeed in Business: Award-Winning IT Innovation

Written by Michael Friedenberg on 27/07/2012

Business is a competitive sport, so every day there are winners and losers. Yet what I find so interesting is that there are so many routes to business success–from culture, innovation and leadership to process, financials and technology. You can succeed by excelling in one or more of these core disciplines, but winning happens when […]

Realizing the Value of Favorable Customer Relationships

Written by IDG on 16/07/2012

As an IT marketer, you must reach several people, in a variety of functional areas, across key channels to get your message heard, according to IDG Enterprise’s annual Role & Influence study. The number of influencers for major technology purchases has increased year over year by nearly half (48%) in enterprise companies (17 in 2012 […]