Archives for: November 30th, 2012

The Top 10 Priorities for CIOs in 2013

Written by Michael Friedenberg on 30/11/2012

CIO — As we approach the new year, I share 10 of my all-time favorite quotes paired with some questions to spark your thinking about CIO priorities for 2013. 10. “The medium is the message.” Philosopher Marshall McLuhan’s phrase still resonates in our four-screen world of TV, desktop, tablet and smartphone. How can you optimize […]

Is Your Content as Accessible as It Should Be?

Written by IDG on 29/11/2012

According to a study conducted by IDG Research, 57% of smartphone and 31% of tablet users engage with content on their mobile device. IDG Enterprise’s Customer Engagement research, however, revealed that mobile content access has several limitations. The majority of IT decision-makers (87%) report impediments to viewing and accessing information to help them make purchase […]

Data Services Enhance Search Marketing

Written by IDG on 14/11/2012

Considering the ubiquity of IT vendors’ web presence, the popularity of social marketing, and the ‘always on’ connectivity enabled by smart mobile devices, IT decision-makers should, in theory, have access to all the information they need to make knowledgeable technology and security purchases for their organizations. However, IDG Enterprise’s recent Customer Engagement research demonstrates how […]

Are You Nurturing or Nagging?

Written by IDG on 07/11/2012

“Content is king” may be one of the most overused phrases in online marketing. However, the importance of relevant content in a marketing strategy cannot be overstressed, and content marketing is not going away anytime soon. IDG Enterprise’s recent Customer Engagement research not only reinforces the crucial role of content during the IT purchase process, […]