Archives for: February 27th, 2013

Your Guide to Creating Award-Winning B2B Video Content

Written by IDG Research on 27/02/2013


When B2B marketers set out to launch their content marketing strategy, they typically start by tackling some of the more traditional B2B content formats — case studies, white papers, and corporate blogs.


Infographic: What Motivates Each Gender in the Workplace

Written by IDG Research on 14/02/2013

The key to driving long term motivation and engagement among your employee base is an understanding of the motivation factors that drive individual employees. The motivation factors, and how they are played out are individual and situational. The infographic below, produced by IDG Research Services, is based on research conducted by Motivation Factor and analyzed by Boston Research Group. It reveals some interesting insights into the motivation factors for men and women and a new angle from which to consider the gender gap.


Social Media and Video Influence IT Purchasing Decisions

Written by IDG Research on 05/02/2013

When making purchasing decisions about tech products and services, business and IT (information technology) professionals are turning to social, mobile, and video content in a big way in the United States, according to a report from IDG Research Services.