Archives for: September 27th, 2013

IT Industry Undergoing an Epic Transition

Written by Michael Friedenberg on 27/09/2013

Maybe the Mayans were on to something after all. Not that the whole world would come to an end in 2012, but rather that the tech world of the past 20-25 years would unravel before our eyes. Look at recent developments in enterprise tech and tell me that these aren’t cataclysmic events: Gartner says second-quarter […]

The CIO/CMO Disconnect: Is Rogue IT a Threat to this Partnership?

Written by Michael Friedenberg on 10/09/2013

Marketing technology increasingly has cross-functional implications, which are pulling the CIO and CMO roles together for collaboration to drive the business forward. With that said, in our recent study on the CIO/CMO Partnership, there does appear to be a disconnect within these functions on which group is responsible for driving investment in specific technologies. In […]

The CIO/CMO Imperative

Written by IDG on 05/09/2013

Technology is taking on an increasingly important role throughout organizations, and the marketing function is experiencing the most significant impact. The interdependencies between CIO and CMO roles are growing at a rapid pace. IDC predicts that “the CMO and the CIO will begin the year as functional peers and end the year as either friends […]

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