Written by IDG on 28/08/2014
The following info-graphic reports results of our Echo Effect study (2012). Below you will uncover six ways tech buyers feel tech marketers should utilize social media to effectively engage with them as well as any impacts social media has on overall brand advocacy.
Written by Adam Dennison on 26/08/2014
Although tech spending power is expanding for CMOs, the major influence over IT budgets is staying in the hands of CIOs. Thanks to my job as publisher of CIO Magazine, I have the pleasure of meeting dozens of our CIO readers each month at the various events we hold across the country, and I’m also […]
Written by Michael Friedenberg on 01/08/2014
IDG CEO Michael Friedenberg spots skills that signal greater business success for IT: marketing, market knowledge and communication. Congratulations to this year’s CIO 100 Award winners and to our six newest members of the CIO Hall of Fame. This who’s who list of innovative companies and highly accomplished IT leaders casts a brilliant spotlight on […]