Archives for: December 23rd, 2014

What is the ITDMs Definition of Quality Content?

Written by IDG on 20/12/2014

In our annual Customer Engagement survey we look at the role content consumption plays in the purchase process for major technology products and services. The results of this study can help tech marketers create a content strategy that will reach their desired target audience throughout the stages of the purchase process. We know that content […]

2014 B2B Content Marketing Report

Written by IDG on 17/12/2014

IDG Enterprise partnered with the B2B Technology Marketing Community on LinkedIn to conduct the annual B2B Content Marketing Survey to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices.