Written by IDG on 23/12/2014
Providing a positive customer experience using transformative cloud technologies is the number one key to driving economic growth for small and medium-sized enterprises (SMEs) according to new research released today by Progress Software.
Written by IDG on 20/12/2014
In our annual Customer Engagement survey we look at the role content consumption plays in the purchase process for major technology products and services. The results of this study can help tech marketers create a content strategy that will reach their desired target audience throughout the stages of the purchase process. We know that content […]
Written by IDG Research on 17/12/2014
Survey Finds Enterprise Organizations With Cross-Domain IPM Teams Are Successful at Mitigating Risks and Improving Business Agility
Written by IDG on 17/12/2014
IDG Enterprise partnered with the B2B Technology Marketing Community on LinkedIn to conduct the annual B2B Content Marketing Survey to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices.