Archives for: April 23rd, 2015

IT Must Face Outward

Written by Adam Dennison on 23/04/2015

CIOs and IT organizations must focus on readiness for customer contact. There’s no better way to elevate IT’s status than to make it more outward-facing. Who are your customers? Why do they buy from you? What keeps them coming back? What would turn them onto your competitors? Competitors? That’s right, I’m talking about your external […]

Trending: Advice from Your Peers on Content Marketing Strategy

Written by IDG on 20/04/2015

What does a content marketing strategy that’s in full bloom look like? This infographic provides snapshots from your tech marketing peers on their best piece of content marketing advice. Get tips on strategy, content creation, audience and analytics. View the full infographic by Curata.