Archives for: June 24th, 2015

2015 Unified Communications & Collaboration Study

Written by IDG on 24/06/2015

The research includes the direction of spending, areas of investment, business drivers and challenges that IT decision-makers are experiencing when it comes to communication tools in their organization.

Trending: Getting up to Speed on the Marketing Automation Boom

Written by IDG on 15/06/2015

Why is Marketing Automation booming? Can it really make life easier on marketers? recently updated their extensive collection of marketing automation industry statistics. Some trending noteworthy statistics this month include: Nearly 70% of businesses are using a marketing automation platform (MAP) or currently implementing one. 79% of top-performing companies have been using marketing automation […]

Tech Marketing: What’s Hot?

Written by Jen Garofalo on 10/06/2015

Native advertising, social media and video are what’s “hot” in marketing today according to our Tech Marketing Priorities study conducted among senior technology marketing leaders globally.

Smart Strategies to Supercharge Your Survey Responses Rates

Written by IDG on 03/06/2015

Getting people to devote time to a research effort, whether it is an online survey, telephone survey or focus group requires a thoughtful approach. Response rates for online research in particular have indeed dropped off over time so it’s important to have a strategy to cut through the noise. Here are our five strategies to […]