Archives for: March 30th, 2016

Notes from the Trenches: What’s top-of-mind with CSOs?

Written by Bob Bragdon on 30/03/2016

I am fortunate that I get to spend a lot of time with CSOs from all over the U.S. It’s great to hear their challenges as well as their hopes and goals for improving their information risk posture. Lately, there have been a few key themes emerging from my conversations with these CSOs, which I’ll […]

IDG CMO Perspectives: Bill Macaitis, CMO, Slack

Written by IDG on 28/03/2016

Bill Macaitis, Slack’s CMO speaks to Josh London, CMO of IDG Communications and shares his insights on amplifying culture with empathy, the art and science of marketing and the CMO + CEO relationship, among other topics.

2016 B2B Tech Content Marketing Report

Written by IDG on 28/03/2016

Technology marketers are an interesting group. They report the highest adoption rate of content marketing among all groups of marketers we surveyed: 95%. However, they face a host of unique content marketing challenges:

Communication Bridging the Sales / Marketing Disconnect

Written by Brian Glynn on 25/03/2016

Last summer at the Boston IDG Enterprise Engage event, the tech marketing attendees and I all cringed as the following demand gen story was shared. During our panel of CIOs, one participant recalled a time when he had downloaded a vendor white paper and a few days later received a sales call. The sales executive […]

Using Empathy and Authenticity to Fuel B2B Marketing

Written by Josh London on 23/03/2016

I’ve had the good fortune of speaking to a number of business and marketing leaders from startups and established companies to discuss how they are driving growth and change in their organizations. You can see some of our latest conversations here. A few key themes continue to emerge throughout our dialogue related to the art […]

IDG CMO Perspectives: David Wood, CEO, DWA

Written by IDG on 21/03/2016

David Wood, Chief Executive Officer of DWA, speaks to Josh London, CMO of IDG Communications and shares his insights on the art and science of marketing and content in context, among other topics.

IDG CMO Perspectives: Ross Piper, VP, Enterprise at Dropbox

Written by IDG on 21/03/2016

Ross Piper, VP, Enterprise at Dropbox, speaks to Josh London, CMO of IDG Communications and shares his insights on CMO imperatives, the art and science of marketing and the ‘end user revolution’, among other topics.

IDG CMO Perspectives: Alan Cohen, Chief Commercial Officer, Illumio

Written by IDG on 21/03/2016

Alan Cohen, Illumio’s Chief Commercial Officer speaks to Josh London, CMO of IDG Communications and shares his insights on the art and science of marketing, the power of empathy in B2B marketing and applying customer feedback to drive product improvements.

The Move to Digital Transformation

Written by IDG on 17/03/2016

Recently, the IDG Enterprise team had the opportunity to hear from Crawford Del Prete – EVP, WW Products & Chief Research Officer at IDC, the premier global provider of market intelligence for the tech industry – about their findings around digital transformation. According to Del Prete, if information is like oil then we are currently […]

How to make your IT organization work

Written by Adam Dennison on 15/03/2016

How has the structure of your IT organization changed over the past few years? What do you see it looking like in the next three years? The dynamic and changing landscape of a business technology organization is a topic that comes up frequently when I speak with IT execs. Our research at CIO.com shows that […]

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