Archives for: March 10th, 2016

8 Steps for Measurement and Analytics Success

Written by Gordon Plutsky on 10/03/2016

Measurement is a hot topic with marketers who are focused on technology buyers and business decision-makers. The buying process for IT products and related services is complex, long and involves many players. Clients often ask what should be the most important metric for success; or what are best practices for measuring their campaigns. There is […]

Why Cloud Data Analytics Is Starting a Business Analytics Revolution

Written by IDG on 07/03/2016

Businesses are moving their data into the cloud — just as they are with applications — like never before. According to the InformationWeek 2015 Analytics, BI, and Information Management Survey: “Cloud-based data warehousing services show the biggest gains in adoption of any information management category, jumping to 34% adoption among respondents, up from just 24% in 2014.”

Yes, And: Using Improv to Enhance Marketing Creativity

Written by IDG on 07/03/2016

In early February, a few members of the IDG Enterprise marketing team signed up for a marketing creativity bootcamp. It was pitched as a bootcamp to strengthen your creative muscle using exercises drawn from the world of improv, led by Andy Aylesworth, Associate Professor, Marketing at Bentley University. Curious as to what was to come, […]

5 Biggest Drivers Behind Digital Transformation

Written by IDG on 04/03/2016

As consumers make a collective beeline for digital versions of the activities that power everyday life — banking, shopping, health management, entertainment, socializing, education, productivity and many others — global business is adapting. Companies are working to address the skyrocketing demand for online, and particularly mobile, interactions with customers.

Overlooking a Critical IT Role? Better Think Again.

Written by IDG on 03/03/2016

Sixteen. That is the total number of people influencing enterprise technology purchases at large organizations (more than 1,000 employees).* That may seem like a big number when it means that your message needs to reach not only your initial contact, but sometimes individuals across the organization and up the chain to top IT and LOB […]