Archives for: September 29th, 2016

Why We’re Creating a Tech Influencer Network for the Next Phase Of Content Marketing

Written by Rob O'Regan on 29/09/2016

Technology marketers are pretty much all-in on content marketing – but less than one-third feel they’re effective at it. Many are struggling to deliver a consistent rhythm of credible content that resonates with the IT and business decision-makers they’re targeting. IDG’s 2016 Customer Engagement study underscores the challenges that technology marketers face in getting the […]

Want to Excel at Content Marketing? Be Sure to Hire Experts in Emerging Technologies

Written by Barbara R. Call on 27/09/2016

A few weeks back I wrote about the future of content marketing, predicting that “tomorrow’s marketing content will be highly visual, often interactive, personalized whenever possible, and 100% mobile optimized.” To me, interactive content marketing has the biggest “cool” factor, as it usually involves blending together one or more emerging technologies with design, enthusiasm, and […]

Making Your Email Signature and Out of Office Message Work Harder

Written by IDG on 20/09/2016

Marketers have a pretty strong track record for finding ways to promote products and services to captive audiences…adding TVs to elevators and taxis for commercials, branding on airplane tray tables, and yes, even signs on the back of bathroom stall doors. However, sometimes people overlook the opportunity to share subtle (and not so subtle) messaging […]

State of the CIO 2017

Written by Adam Dennison on 20/09/2016

For those of you familiar with our flagship State of the CIO report, this is the time of year when we field the survey that we use to collect the data from which we glean the insights for our annual look at the status of IT leaders in the business world. We do a lot […]

Customization Disconnect?

Written by IDG on 17/09/2016

Customizing content to align with your target audiences’ information needs is one of the most effective ways to cut through the clutter and get people to engage with you. In fact, 92% of IT decision-makers (ITDMs) value tailored content (up from 83% in 2014).1 This highlights the complexity of tech marketing because it adds layers […]

IDG CMO Perspectives: Jim Kruger, CMO, Polycom

Written by IDG on 14/09/2016

Jim Kruger, Chief Marketing Officer of Polycom, speaks with Josh London, CMO of IDG Communications, and discusses the value of carefully applying marketing technology to improve your ability to meet customer needs, understand buying intent and more.

IDG CMO Perspectives: Kim DeCarlis, CMO, Imperva

Written by IDG on 14/09/2016

Kim DeCarlis, Chief Marketing Officer of Imperva, speaks to Josh London, CMO of IDG Communications, and shares her insights on the value of predictive scoring models to understand the buyer’s journey, the Imperva Defense Center and more.

IDG CMO Perspectives: Scott Gainey, SVP & CMO, SentinelOne

Written by IDG on 14/09/2016

Scott Gainey, SVP & Chief Marketing Officer of SentinelOne, speaks to Josh London, CMO of IDG Communications, and shares his thoughts on the importance of qualitative data in determining the right marketing strategy, understanding the buyer’s path to purchase and more.

IDG CMO Perspectives: Mike Marcellin, CMO, Juniper

Written by IDG on 14/09/2016

Mike Marcellin, Chief Marketing Officer of Juniper, speaks to Josh London, CMO of IDG Communications, and shares his thoughts on the importance of intent data, the value of a trust-based connection with customers and more.

How to Create a Marketing Analytics Plan

Written by Gordon Plutsky on 13/09/2016

Everyone in B2B marketing is talking about the importance of data & analytics, measurement, KPIs, ROI and other metrics based tactics. However, it often remains an afterthought or done in a reactive manor to report to management on a campaign. With data becoming more integral for tech marketers, it is time to adopt a more […]

IDG CMO Perspectives: Fred Studer, CMO, Gigamon

Written by IDG on 07/09/2016

Fred Studer, CMO of Gigamon, speaks to Josh London, CMO of IDG Communications, and shares his insights on creative messaging through the art and science of marketing, along with development and use of new marketing concepts, among other topics.