Archives for: October 18th, 2016

Do’s and Don’ts of Data Visualization

Written by IDG on 18/10/2016

With a variety of charts and design elements commonly used today, properly executive data visualization can be a challenge. Research can be misinterpreted and confusion takes place, resulting in unsuccessful content. To help you effectively and efficiently report data, Jami Oetting, Content Marketing Strategy Manager at HubSpot, outlines how to decide which type of chart to use depending on […]

Content Marketing Grows Up – Sort Of

Written by Rob O'Regan on 07/10/2016

The Content Marketing Institute’s latest benchmark study, released last week, paints a largely positive picture of the progress B2B marketers are making with their content marketing efforts. But there are a few red flags in the results that underscore ongoing challenges – and opportunities for marketers to improve their content-driven strategies. The CMI study, an […]

IDG CMO Perspectives: Carl Tsukahara, CMO, Birst

Written by IDG on 05/10/2016

Carl Tsukahara, Chief Marketing Officer of Birst, speaks to Josh London, CMO of IDG Communications, and shares his thoughts on the importance of using intent data to find the best fit companies, buyers and use cases to build a framework for evaluating and priming their sales pipeline and more.

Tech & Marketing News from IDG Archive

Written by IDG on 03/10/2016

The Tech & Marketing Daily News Summary from IDG delivers all of the latest tech and marketing news stories straight to your inbox. Stay up to date by subscribing today.