Written by IDG on 30/11/2016
Robson Grieve, Chief Marketing Officer at New Relic, Inc., sat down with Josh London, IDG’s CMO, to share his thoughts on marketing. Robson and Josh discuss how New Relic uses account-based marketing to gain alignment with sales and the CMO’s evolving role, among other things.
Written by Josh London on 28/11/2016
We were promised flying cars. Remember when we were promised a future that looked like the Jetsons with pushbutton meals and a robot in every home? Technology was going to solve our problems and simplify our lives in ways we could only imagine. Marketing was promised similar advances. One of the saving graces of marketing […]
Written by IDG on 23/11/2016
IDG Research and IDG TechNetwork would like to better understand industry challenges and experiences with programmatic buying.
Written by IDG on 17/11/2016
Karen Walker, Chief Marketing Officer of Cisco and Josh London, CMO of IDG discuss the art and science of marketing, the CMO’s evolving role and predictive marketing.
Written by IDG on 16/11/2016
As marketers we know social media is key to reaching our desired audience. However, should we really listen to every “tip” out there when it comes to tweeting, posting, pinning and ‘gramming? A recent blog post from The Social Ms outlines the 17 Worst Social Media Tips including some like: You need to be everywhere […]
Written by IDG on 11/11/2016
Artificial Intelligence (AI) is to big data as a magnet is to finding a needle in a haystack.
Written by IDG on 02/11/2016
Cloud technology is constantly expanding with new as-a-Service models popping up as businesses migrate new parts of their business to the cloud. Latest IDG Enterprise Cloud Computing research reports that 70% of organizations have at least one application in the cloud, and 56% are still identifying IT operations that are candidates for cloud hosting. With […]
Written by IDG on 01/11/2016
Looking to improve your account-based marketing and overall demand generation efforts, but don’t know where to start? Watch highlights from the Driving Demand Generation Success panel discussion and learn key elements for successful account-based marketing.