Archives for: November 30th, 2016

IDG CMO Perspectives: Robson Grieve, CMO, New Relic

Written by IDG on 30/11/2016

Robson Grieve, Chief Marketing Officer at New Relic, Inc., sat down with Josh London, IDG Communications’ CMO, to share his thoughts on marketing. Robson and Josh discuss how New Relic uses account-based marketing to gain alignment with sales and the CMO’s evolving role, among other things.

Marketing Like the Jetsons

Written by Josh London on 28/11/2016

We were promised flying cars. Remember when we were promised a future that looked like the Jetsons with pushbutton meals and a robot in every home? Technology was going to solve our problems and simplify our lives in ways we could only imagine. Marketing was promised similar advances. One of the saving graces of marketing […]

10 Cloud Computing Bloggers to Follow Today

Written by IDG on 02/11/2016

Cloud technology is constantly expanding with new as-a-Service models popping up as businesses migrate new parts of their business to the cloud. Latest IDG Enterprise Cloud Computing research reports that 70% of organizations have at least one application in the cloud, and 56% are still identifying IT operations that are candidates for cloud hosting. With […]

Watch Video: Driving Demand Generation Success

Written by IDG on 01/11/2016

Looking to improve your account-based marketing and overall demand generation efforts, but don’t know where to start? Watch highlights from the Driving Demand Generation Success panel discussion and learn key elements for successful account-based marketing.