Archives for: December 27th, 2016

Insights from Inbound: Being Remarkable & Memorable

Written by IDG on 20/12/2016

Getting out of the office to refresh your thinking is one of those activities that we all know we should do more of, but is easier said than done. Having recently attended the Inbound Conference in Boston, the rewards were reinforced by the new ways of thinking, ideas to apply when back in the office […]

Five Ways to Up Your B2B Marketing Game in 2017

Written by Gordon Plutsky on 16/12/2016

At the recent Ad Tech/New York, Geoff Ramsey of eMarketer gave an eye opening keynote address on the topic of media consumption as he unleashed a blizzard of stats and facts. A few key takeaways: The amount of time people spend per day with media has increased from 11 hours in 2010 to 12:05, and […]

IDG CMO Perspectives: Lance Walter, CMO, Capriza

Written by IDG on 08/12/2016

Lance Walter, CMO of Capriza, sat down with Josh London, IDG Communications’ CMO, to share his perspective on how to successfully market in a new technology area and the role of the CMO.

10 Security Bloggers to Follow Today

Written by IDG on 07/12/2016

Whether we like it or not, security risks are here to stay and organizations must learn to mitigate threats and implement safe practices. According to the Global State of Information Security Survey 2017, 43% of large businesses are reporting phishing accidents and 59% of organizations said they have increased cybersecurity spending as a result of […]

Clint Oram, CMO, SugarCRM

Written by IDG on 06/12/2016

Clint Oram, Co-Founder and CMO of SugarCRM, sat down with Josh London, IDG Communications’ CMO, to share his perspective on using content marketing to drive thoughtful dialog with customers and using intent data to inform business planning, among other topics.