Archives for: March 30th, 2017

Native Advertising: Do It Right or Don’t Bother

Written by Rob O'Regan on 30/03/2017

When the great journalist Jimmy Breslin passed away last week, the New York Daily News republished a magnificent column he wrote on the night in December 1980 that John Lennon was shot, telling the tale of the cops who drove a dying Lennon to the hospital. The column was a powerful, poignant example of Breslin’s […]

IDG CMO Perspectives: John Armstrong, CMO, Zettaset

Written by IDG on 28/03/2017

John Armstrong, CMO of Zettaset, sat down with Josh London, CMO of IDG Communications, to discuss how Zettaset is currently using account-based marketing and customized content to develop marketing personas and determine the needs of the buyer. Watch the entire interview below.

The Rise of ROI-Based Marketing

Written by Gordon Plutsky on 27/03/2017

The digitization of marketing and the customer journey has put the measurement of marketing return on investment (ROI) front and center. The pressure on the CMO and marketing team to turn their investment in MarTech and other investments into sales gold has never been greater.


7 Must-Know Digital Advertising Terms Explained

Written by Jen Garofalo on 23/03/2017

So many buzzwords have sprouted in the digital advertising landscape, clarity can be hard to find. We’re stepping back to take a careful look at some terminology and explore the overlap between popular marketing terms.


A firmer grasp of ad terminology helps form a better idea of what is going on in a very dynamic industry, and helps you assess your advertising options.


9 Enterprise Tech Trends for 2017 & What They Mean for Marketing

Written by IDG on 23/03/2017

Assessing 2016 tech advancements, and seeing where enterprise organizations are in their technology landscape, InfoWorld editor-in-chief, Eric Knorr, presents nine enterprise tech trends for 2017 and the years ahead. Check them out for yourself and learn which technologies you need to get up to speed on when meeting with your tech customers. View video highlighting […]

IDG CMO Perspectives: Dan Rogers, CMO, ServiceNow

Written by IDG on 21/03/2017

Dan Rogers, CMO of ServiceNow, shares his thoughts on the importance of metrics-driven marketing, the dynamic relationship between marketing and culture and how to utilize content to guide the buyer’s journey.

2017 B2B Video Marketing Trends

Written by IDG on 21/03/2017

It’s predicted that videos will be responsible for 74% of all Internet traffic by 2017¹. Tech marketers are not just sitting by and waiting to give video a try–they are jumping in, with 89% already using video in their content marketing plans² to engage their customers. And this tactic seems to be working with 69% […]

IDG CMO Perspectives: Ben Gibson, CMO, F5 Networks

Written by IDG on 20/03/2017

Ben Gibson, CMO at F5 Networks, shares his insights on how predictive marketing has helped create new sales pipeline opportunities and the importance of reaching customers with effective messaging. Watch the entire interview below.

Email Marketing: Still Engaging After All These Years

Written by Jen Garofalo on 16/03/2017

In the 1990s people saw email as a somewhat novel way to communicate. Then the email blast was born, and public outcry led lawmakers to push back against waves of unsolicited commercial email with the CAN-SPAM Act of 2003. Marketers have worked hard since then to earn the trust and attention of target audiences through their inboxes.


What’s Next for Content Marketing? The Interactive Digital Experience.

Written by Barbara R. Call on 16/03/2017

We live in a visual world. Gone are the days of black and white columns of type. Today’s modern culture expects—even demands—visual presentation. Or visual clues. Or just visual content to play with, interact with, and disseminate. For B2B marketing experts, we know words can’t be written in a vacuum, without considering the digital presentation. […]