Archives for: March 15th, 2017

The old business-IT debate still rages

Written by Adam Dennison on 15/03/2017

When I started my high-tech media career 16 years ago, business-IT alignment was a hot topic, and it still is today. Google the phrase “business-IT relationship” and you’ll find scores of articles on the topic; it even has its own Wikipedia entry. Is there any C-level executive who gets poked, prodded or questioned more than […]

Driving Productivity and Increasing Effectiveness of Your Sales Efforts

Written by Matthew Smith on 15/03/2017

Last week, IDG announced the launch of Pipeline Activator™, a predictive intelligence engine that helps accelerate global sales opportunities from our customers’ most valuable clients. I am excited that we have expanded IDG’s account-based marketing solution to the even greater benefit of our clients. IDG designed Pipeline Activator for technology sales and marketing professionals who want […]

The Next Wave: Improving Content Marketing with AI

Written by Gordon Plutsky on 10/03/2017

There’s a trending topic getting the growing attention of tech marketers – Artificial Intelligence (AI). The concept has been around for decades and most of us use it everyday without thinking about it. However, AI represents the next wave in marketing innovation for tech marketers and will become more prevalent in 2017 and beyond. AI […]

Virtual Reality and Business: Is Their Future as Bright as it Seems?

Written by Jen Garofalo on 09/03/2017

Businesses are leaning in to look at virtual reality to redefine customer experiences, shrink their operational costs, and spur growth. The New York Times, GoPro, and Wayfair furniture are among 38 companies who revealed business plans in 2016 to include virtual reality, says Fortune. This represents a mammoth 375% jump from the 8 companies who said they intended to use VR in 2015.;

VR Growth Projections: Are They Realistic?


Industry experts project augmented/virtual reality revenue will hit $108 billion by 2021, revised down from a forecast of $120 billion a year earlier. But, it might be too soon to tell if these are realistic or otherworldly growth projections.


Announcing Pipeline Activator™ from IDG

Written by Josh London on 08/03/2017

Today IDG is excited to announce the launch of Pipeline Activator, a predictive intelligence engine that helps accelerate global sales opportunities from customers’ most valuable clients. Available via subscription, Pipeline Activator from IDG is the latest addition to ABM360TM. IDG launched ABM360, its comprehensive account-based marketing suite as the only global account-based marketing solution that leverages […]

Using Events as a Primary Channel in Your Content Marketing Strategy

Written by IDG on 08/03/2017

Businesses are moving from fast paced to hyper speed, and technology is a leading factor in this advancement. To keep up, CIOs and their teams rely on peers for best practices and advice on everything from successes to hiccups. In fact, the number one factor that creates trust in information is the recommendation of a […]

MWC 2017 Coverage

Written by IDG on 02/03/2017



20160903181541!Twitter_bird_logo.pngFollow the conversation: #MWC17


Track the latest from IDG’s editorial and video teams at the Mobile World Congress 2017 in Barcelona.


Marketing Career Path – Is Your Next Role Chief Marketing Technologist?

Written by IDG on 02/03/2017

Digital Transformation…Marketing Automation…Data & Analytics…Artificial Intelligence…To not only succeed, but thrive, organizations are taking a digital centric approach, and marketers are in the thick of it. Fortunately, marketers have a partner in the CIO when making tech decisions. In fact, 93% of CIOs said they are involved in MarTech purchases¹. But as technology continues to […]