Archives for: April 27th, 2017

Great Content and Brilliant Design – You Need Both. Now Let’s Stop Arguing.

Written by Barbara R. Call on 27/04/2017

Great content can get lost with poor visual design. Or, to flip it around, good visual design enhances storytelling. This isn’t news to anyone in the world of content marketing. What’s surprising, though, is the number of people who still need convincing. Not only does good visual design enhance storytelling, good design is critical to […]

Security Information & Event Management – What are Organizations Saying?

Written by IDG on 20/04/2017

Security continues to hold its front and center position in business discussions as the transition to digital enterprises remains a focus. Because, the reality is – it isn’t a matter of if an attack will occur on a company, but rather when. As said by Jason Macy, CTO of Forum Systems, “While traditional solutions are […]

The Rise of B2B Influencer Marketing

Written by Gordon Plutsky on 18/04/2017

One of the most promising and growing areas of B2B marketing is influencer marketing. A good definition of influencer marketing comes from Lee Odden, CEO of TopRank Marketing Agency: ‘Influencer Marketing is the practice of engaging internal and industry experts/influencers with active networks to help achieve measurable business goals.’ These influencers can help promote your […]

IDG CMO Perspectives: Morag Lucey, CMO, Avaya

Written by IDG on 12/04/2017

Morag Lucey, CMO at Avaya, discusses how predictive technology and data can increase sales opportunities, create better customer experiences and help modernize customer support.

Tech Marketers’ Sales Enablement Roadmap

Written by IDG on 12/04/2017

Congratulations, you created a great white paper or some other type of content that has generated leads! Now what? Collecting the leads is just the first step. What happens once that name and associated information has been acquired is just the beginning of the customer experience. One Download Does Not Make an SQL After your […]

Technology Content Marketing 2017: Benchmarks, Budgets and Trends [New Research]

Written by IDG on 07/04/2017

Leading prospects through the buyer’s journey with relevant, helpful content is vital to an effective marketing strategy. New research conducted by Content Marketing Institute and sponsored by IDG shows that technology marketers are struggling to find success in their content marketing approach. Out of the tech marketers surveyed, only 24% say their content marketing approach is extremely or very successful.