Archives for: June 28th, 2017

IDG CMO Perspectives: Lauren Flaherty, EVP & CMO, CA Technologies

Written by IDG on 28/06/2017

Lauren Flaherty, EVP and CMO of CA Technologies, discusses how CMOs can demonstrate their contribution to a company’s growth, the importance of mapping content to the buyer journey, launching CA’s Modern Software Factory and reaching the right tech buyers and decision-makers.

Business Value Exchange Models Future of Content Marketing

Written by IDG on 27/06/2017

  A fifth consecutive year for the Business Value Exchange (BVEx) proves the value of an agile style of corporate marketing: it continues to deliver the ultimate return by enabling regional marketing teams to roll out integrated global and local campaigns and engage with their company’s target customers. BVEx as an exemplar of modern content […]

Video – One Essential Tool in Your Content Marketing Toolbox

Written by Barbara R. Call on 26/06/2017

We live in a video-centric world. According to popular stats, consumers and buyers spend 1/3 of their online time watching videos. It’s no different among technology decision makers, according to IDG Enterprise’s 2017 Customer Engagement Survey: 95% of tech decision-makers watch technology-related videos Where are they watching? 71% watch on vendor websites 65% watch on […]

IDG Security Day: June 21, 2017

Written by IDG on 21/06/2017

  Today is IDG Security Day , a global event to bring IT professionals together to collaborate in determining the best defense against ever-more sophisticated cyber attacks. IDG Security Day is a global IT security program with local events in nine major markets – across most of the world’s time zones.  

The Hidden Costs of Breaches

Written by Bob Bragdon on 15/06/2017

Employees aren’t always the source of enterprise data breaches, but according to the Global State of Information Security Survey (conducted each year by PwC, CSO and CIO) they remain on the top of most likely suspects. Although a motivated attacker is difficult to defend against, anything you can do to mitigate the risk from “drive-by” […]

IDG CMO Perspectives: Sara Spivey, CMO, Bazaarvoice

Written by IDG on 12/06/2017

Sara Spivey, Chief Marketing Officer of Bazaarvoice, discusses how Bazaarvoice uses segmentation to reach the right audience, the importance of data in delivering personalized customer experiences and why face-to-face events are still valuable for building relationships with prospects and clients.

Data Visualization: Storytelling to Generate Insights

Written by Gordon Plutsky on 01/06/2017

  Marketers have more data than ever to help them evaluate the effectiveness of their campaigns. In fact, it can feel like it is coming through a fire hose. Websites, online ads, lead generation, social, email, etc. can generate an ever growing mountain of data for an analyst. There are challenges to having all of […]