Archives for: August 24th, 2017

IDG CMO Perspectives: Christopher Powell, CMO, Commvault

Written by IDG on 24/08/2017

Christopher Powell, CMO of Commvault, discusses how Commvault helps customers become experts with their data, the importance of A/B testing, approaching the buyer’s journey in the age of “content shock,” what to consider when measuring engagement and how to get the most out of face-to-face events.