Archives for: September 22nd, 2017

IDG ENGAGE Recap: High Innovation Hopes for Tech Executives

Written by IDG on 22/09/2017

More than 80 tech marketers came together last month for the third annual IDG ENGAGE Menlo Park, CA event to discuss the evolving technology landscape and how to forge successful relationships with tech decision-makers. Similar to past ENGAGE events, one highlight on the agenda was the Tech Executive panel. During this hour-long conversation, technology leaders shared a […]

IDG CMO Perspectives: Michelle Peluso, SVP & CMO, IBM

Written by IDG on 13/09/2017

Michelle Peluso, SVP & CMO of IBM, discusses what drew her to IBM as the company’s first CMO, how her team uses optimization to help move the needle, using NPS to drive customer experience and the importance of real-time transparency.