Archives for: December 21st, 2017

IDG CMO Perspectives: Alicia Tillman, CMO, SAP

Written by IDG on 21/12/2017
Alicia Tillman SAP

Just months into her new role as CMO of SAP, Alicia Tillman sits down with IDG Communications’ CMO, Josh London, to discuss the importance of having a diverse company culture and how data is helping SAP innovate and deliver practical solutions for clients.

2018 Marketing Predictions from Josh London, CMO, IDG Communications, Inc.

Written by Josh London on 20/12/2017

1. GDPR Will Be a Wake-Up Call to Marketers Globally The General Data Protection Regulation (GDPR), which goes into effect May 2018, will require businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states, but the regulation also extends to foreign companies processing data from EU […]

Make Your Buyer Move: How to Add Rhythm to Your Marketing

Written by Matt Naffah on 08/12/2017

An orchestra, when in rhythm, can bring harmony to life. Its beauty derives from the combination of different sections that are arranged together to create something spectacular. If a section is missing or out of tune, it will immediately fall flat. The same can be said for your marketing initiatives.  Too often, brands try to […]