Written by IDG on 09/01/2018
NTT DATA Services CMO Mona Charif sits down with Josh London, CMO of IDG Communications, to discuss how the role of the CMO—and marketing overall—has transformed and how the use of Account-Based Marketing (ABM), personalization and other martech tools help align clients’ needs and values to the NTT DATA Services portfolio.
Written by IDG on 04/01/2018
Marketing technology has changed the way marketers identify and interact with their customers and prospects. Using intent data, top marketers are embracing predictive technologies to spotlight their best prospects, identify the next logical step in the purchase cycle, and understand customers’ digital body language to identify when they are most receptive to outreach.