Influencer marketing is set to hit record revenue in 2018 with ROI averaging $6.50 for every $1 spent on influencer campaigns. B2B marketers have been reportedly increasing spending on influencer marketing by 11%, with top marketing tactics being social media and content marketing. As marketers are putting more emphasis on influencers, they need to establish […]
Written by Michael Latchford on 23/03/2018
In this time of digital transformation, IT decision-makers (ITDMs) are looking for solutions to business problems, not just a single tool. This is where alliances and partnerships among vendors can make solutions stand out during the tech purchase process. According to our 2017 Role & Influence of the Technology Decision-Maker research, 90% of ITDMs work […]
Written by Aran Bride on 22/03/2018
As businesses become more global and companies expand beyond their local markets, they’re naturally eager to understand global buyer perspectives. But navigating the global B2B market research landscape can be difficult if you don’t know which pitfalls to avoid. Here are some key considerations to help you yield more insightful results and maximize your investment. […]
Written by Rob O'Regan on 16/03/2018
As digital transformation disrupts traditional IT architecture, IT buying patterns are shifting as well. Notably, incumbent vendors appear to be losing their edge against startups and other new entrants. IDG’s latest Role & Influence of the Technology Decision-Maker study finds that of the more than 2,000 technology purchases studied, nearly half (48%) went to a […]
Written by IDG on 15/03/2018
Carol Meyers, CMO of Rapid7, shares how marketers can use storytelling to navigate an IPO in the latest IDG CMO Perspectives video. During this conversation with Josh London, CMO of IDG Communications, Carol also shares how marketers need to think about security and how they can use content to drive thought leadership.