Archives for: March 28th, 2018

Strategic Partnerships: Offering Business Solutions for Tech Leaders

Written by Michael Latchford on 23/03/2018

In this time of digital transformation, IT decision-makers (ITDMs) are looking for solutions to business problems, not just a single tool. This is where alliances and partnerships among vendors can make solutions stand out during the tech purchase process. According to our 2017 Role & Influence of the Technology Decision-Maker research, 90% of ITDMs work […]

A Practitioner’s Guide to Conducting Global B2B Market Research

Written by Aran Bride and Jen Garofalo on 22/03/2018

As businesses become more global and companies expand beyond their local markets, they’re naturally eager to understand global buyer perspectives. But navigating the global B2B market research landscape can be difficult if you don’t know which pitfalls to avoid. Here are some key considerations to help you yield more insightful results and maximize your investment. […]

Digital Transformation Paves a More Level Playing Field for Incumbent & Startup Tech Vendors

Written by Rob O'Regan on 16/03/2018

As digital transformation disrupts traditional IT architecture, IT buying patterns are shifting as well. Notably, incumbent vendors appear to be losing their edge against startups and other new entrants. IDG’s latest Role & Influence of the Technology Decision-Maker study finds that of the more than 2,000 technology purchases studied, nearly half (48%) went to a […]

IDG CMO Perspectives: Carol Meyers, CMO, Rapid7

Written by IDG on 15/03/2018
Carol Meyers, CMO, Rapid7

Carol Meyers, CMO of Rapid7, shares how marketers can use storytelling to navigate an IPO in the latest IDG CMO Perspectives video. During this conversation with Josh London, CMO of IDG Communications, Carol also shares how marketers need to think about security and how they can use content to drive thought leadership.

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