Archives for: April 30th, 2018

Using First-Party Data to Target Your Prospects

Written by Keith Linden on 30/04/2018

If you are among the 63% of B2B marketers who are using personas¹, you understand the importance of targeting your campaigns. But knowing who you want to reach and engage with is different than actually making that connection. This is where trusted partners and data comes into play. Two-thirds of marketers believe that first-party data […]

Stop Requalifying Your Leads and Drive Higher Conversion Rates

Written by Andrew Sambrook on 26/04/2018

With the growing availability of robust intent signals, marketers must look beyond the standard contact business card data before delivering a lead to sales. B-to-B leads, in reality, are connected individuals who are part of a company’s complex buyer team. IDG research shows an average of 16 people in a buying team. Now buyers are […]

Five Things You Need to Know About Social Demand Generation

Written by Ginevra Adamoli on 24/04/2018

Generating leads via social media is still a new concept for many B2B marketers, but one that is showing promise. Social media can be very effective for demand generation if integrated with other marketing efforts. There are some important best practices to follow to make your campaign a success. But first here are some common […]

Evolving to a Digital Business Model – What Does It Mean?

Written by IDG on 23/04/2018

In today’s digital-focused culture, it is essential for organizations to enhance their technology in order to provide the best customer experience. Technology vendors are on the same page as they continue to expand their tools, and businesses find themselves revisiting their technology strategies and evolving to a digital business model. Digital business is not a […]

Collaboration Ramps Up Between IT and LOB

Written by IDG on 20/04/2018

As technology continues to play more of a role in all aspects of the business, Line of Business (LOB) increasingly is seeking out CIOs because they are leading the charge for digital innovation. CIOs are speeding ahead on transformational efforts all while continuing to manage operational responsibilities. With so many priorities, it’s essential that CIOs […]

The Top 5 ABM Mistakes

Written by Matthew Smith on 18/04/2018

When a customer comes to us to discuss demand generation programs, and more specifically Account-Based Marketing (ABM) approaches, we usually start by asking key questions about the complex tech ecosystem and how they are approaching their content strategies and handoff to sales. Because IDG has 53 years of experience with influential technology decision-makers, we have […]

IDC Directions 2018: Key Takeaways

Written by IDG on 12/04/2018

IDC’s 53rd Annual Directions Conference was nothing short of enlightening and engaging, covering the latest trends and innovations in the information technology landscape. This year’s event centered on “Innovating in the DX Economy: From Experimentation to Automation,” and topics spanned from the second chapter of the 3rd Platform, to improving the customer experience through digital […]

Creating Awareness with Tech Decision-Makers

Written by Brian Glynn on 11/04/2018

I have the privilege of speaking with tech marketers across the country about who their target customers are, their vision of that customers’ journey and how their organizations build and execute their marketing strategy. Awareness is often the foundational goal that marketing strategies are built from; then content, format, targeting, and distribution are all strategically […]

IDG CMO Perspectives: Brian Kardon, CMO, Fuze

Written by IDG on 09/04/2018
Brian Kardon, CMO, Fuze

Brian Kardon, CMO of Fuze, describes how the Fuze marketing team is marketing to different segments—CIOs and end-users—and taking a leading role in shaping the customer experience in the latest IDG CMO Perspectives video. During this conversation with Josh London, CMO of IDG Communications, Brian also shares how marketers can use predictive analytics to drive […]

7 Steps to Successful Content Marketing

Written by Rob O'Regan on 03/04/2018

Content marketing is not rocket science – but it can get complicated. Here are seven steps to help you create high-impact programs that move the needle on your business. Step 1: Define your target. Buyer personas are a foundational component of a content strategy – if you don’t understand the needs and pain points of […]