Archives for: June 6th, 2018

Data Driven Insights to Power Customer Engagement

Written by Gordon Plutsky on 01/06/2018

B2B media companies have a new role to play when it comes to delivering audiences to advertisers. Top of funnel awareness tactics still have merit, but increasingly media companies are offering a secret weapon to help their partners deepen engagement and get closer to their prospective customers—data. Powerful data signals to drive deep customer engagement […]