Archives for: April 10th, 2019

Is Digital Transformation Dead? The Experts at IDC Say Absolutely Not

Written by IDG on 03/04/2019

Is the hype surrounding digital transformation fading? You’re not alone if you’re starting to feel that way. The term has been used ad nauseam over the years, becoming a bit of a tired cliché. Some would even argue that it’s come to mean so many different things that it’s become meaningless. Clint Boulton, Senior Writer, […]

How to Ensure Data and Brand Safety

Written by Gordon Plutsky on 01/04/2019

2019 is the year that digital advertising spending surpassed television’s ad revenue. The data that drives all that online ad spending is itself a $10 billion business. And, yet the market for 3rd party targeting/audience data is still the wild west and shows no signs of changing. In fact, the latest landscape shows nearly […]