Archives for: July 24th, 2019

CIOs are Embracing the Agitator Role While Leading the Digital Transformation Charge

Written by IDG on 24/07/2019

Real world business lessons shared at CIO Perspectives Boston 2019 Gone are the days of the CIO being the controller. Today’s most progressive IT leaders are focused on digital innovation while transitioning from a “know-it-all” to a “learn-it-all” mindset. Organizations continue to pour dollars and resources into digital business initiatives, and are counting on CIOs […]

Content Mapping Strategy: Leveraging Assets to Reach Tech Buyers

Written by Paul Gillin on 17/07/2019

Many technology marketers have more content than they’re aware of. What they lack is a consistent and disciplined way to categorize and apply it. Rob O’Regan, whose background is equal parts editor and content marketer, shares how marketers can adopt a structured and rigorous process to identify opportunities and content gaps in IDG’s MarketingFit webcast […]

New CIO Platform Launched to Serve Growing Middle East Market

Written by Matt Egan on 16/07/2019

As the world becomes more connected, I’m delighted to share that this week we have launched our latest premium publication, brand and community – CIO Middle East – which will allow CIOs in the region to understand new technology solutions, share best practices and collaborate, and make better decisions as they organize their businesses around […]

Crafting Personas to Engage the Empowered Tech Decision-Maker

Written by Paul Gillin on 09/07/2019

Buyer personas are a staple of B2B content marketing, but the details of creating and applying them can spark panic in some marketers. Relax, says Matt Naffah, Vice President of Strategic Marketing Services, IDG Communications. The process of building personas needn’t be intimidating. In fact, it’s a terrific way for an organization to understand buyer […]