Archives for: August 20th, 2019

Driving Data: Strategic Insights from Marketing Execs at IDG ENGAGE Menlo Park

Written by IDG on 20/08/2019

It’s not every day that marketers are able to connect with so many of their industry peers in one location. Fortunately, IDG ENGAGE Menlo Park opened the door for tech marketing execs to network with one another and hear our expert marketing panelists speak candidly about their marketing strategy in the digital age. Needless to […]

Marketing Execs Discuss Marketing in a Data-Driven World at IDG ENGAGE Boston

Written by IDG on 13/08/2019

In today’s competitive business landscape, many marketers are faced with a common challenge: how to execute a successful marketing campaign that will engage target audiences and drive business. Fortunately, the solution is readily available within the datasphere. In today’s data-driven world, quality insights have the power to transform an organization’s marketing initiatives to drive results […]

5 Tips to Elevate Your Event Marketing Strategy

Written by IDG on 12/08/2019

As the technology landscape continues to evolve, industry events have emerged as a great way for tech marketers to reach buyers and shorten the sales cycle. Events provide a fantastic opportunity to engage with your target audience, showcase a product, and build brand awareness. It’s a critical component of a holistic marketing strategy – in […]

Getting the Tech Perspective – Insight from IDG’s Boston ENGAGE Tech Panel

Written by IDG on 06/08/2019

IDG ENGAGE Boston was a success! One of the highlights from the summit was the tech executive panel, where tech marketers got to hear first-hand their current pain points and initiatives. Unlike past years when we’ve held this panel, this year we invited multiple IT executives from the same organization to join us in order […]

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