Archives for: September 30th, 2019

Influencing the Influencers: Understanding IDG’s Connected B2C Audience

Written by IDG on 30/09/2019

Effective B2C marketing is a roadmap of reaching the right audience with the right message in the right place at the right time. For many brands, navigating this road to actively engage target audiences is a challenge. Why? Because as buyers rely on product reviews and 3rd party feedback before making a purchase, marketers may […]

Insights from Inbound – 3 Tactics to Engage Your Target Audience

Written by IDG on 26/09/2019
Inbound 2019

Earlier this month, IDG Communications’ marketing team attended HubSpot’s annual INBOUND conference. As always, the conference was a hub of thought leadership, high-level strategic insights, and an environment for marketers to get inspired and embrace transformation for our field. Our team attended several interactive sessions at INBOUND 2019 and left with quality takeaways to revitalize […]

Research Shows That Digital Business Efforts Aim to Improve the Customer Experience

Written by IDG on 06/09/2019

Digital transformation has claimed its place in the modern business world, subsequently altering the status of the business landscape for enterprise organizations and SMBs alike. According to IDG’s 2019 State of Digital Business research, 91% of organizations have adopted, or have plans to adopt, a digital-first strategy. With worldwide spending on digital transformation technologies predicted […]