Archives for: February 25th, 2020

How Do Developers Achieve Success?

Written by IDG on 25/02/2020

When it comes to the technicalities within the tech purchase process, such as ensuring efficient software integration or researching new tools and solutions, who do tech leaders rely on? The answer: the developer. According to IDG’s 2019 Role of the Developer study, 56% of those on the application development team say they are brought into […]

Using Research to Shape your 2020 Marketing Goals

Written by IDG on 19/02/2020

Research is the backbone of strategic marketing – whether it’s to help steer the direction of product marketing, direct a content marketing plan, or support the alignment of sales and marketing efforts. Each year, IDG’s marketing team conducts several primary research studies to better understand the activities and drivers of our tech buying audience, including […]