Archives for: March 24th, 2020

Content Marketing Strategy: Earn Your Way into Consideration

Written by IDG on 24/03/2020
content marketing 101

IDG’s 2019 Customer Engagement study found 72% of technology buyers say it’s challenging to find credible content. Why, we wonder, in a landscape where organizations are publishing a variety of marketing materials, is it difficult for tech buyers to locate enough quality, trusted information? The disparity here lies not with a lack of content, because […]

Exploring the Tech Purchase Process by Specific Tech Solutions

Written by IDG on 24/03/2020

The list of technologies that organizations have at their disposal today is never ending – whether it be a new cloud computing solution or data & analytics tool. To better understand how IT decision-makers (ITDMs) are investing in this variety of solutions, IDG’s 2019 Customer Engagement research and 2019 Role & Influence of the Technology […]

Understanding the Tech Initiatives & Priorities of Today’s CIOs

Written by IDG on 17/03/2020

It’s that time of year again; CIO’s annual State of the CIO report is released. This year’s survey examines how CIOs are seeing their role transition within their respective companies as technology continues to drive business forward. To bring this data to life, SVP/General Manager, IDG Events & Publisher, CIO, Adam Dennison hosted a webcast […]

Event Marketing in a Crisis Environment

Written by Bob Bragdon on 12/03/2020

In the 18 years since we launched CSO magazine, we have kept a close watch on crisis situations – part and parcel of the risk management discussion we guide our readers through. In 2002/3 it was SARS. In 2006/7 it was all about pandemic planning as businesses braced for Avian Flu. After that is was […]