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Engage B2B Tech Buyers with a High-Impact Video Marketing Strategy

Attention tech marketers – it’s showtime! Today’s marketing teams understand the value that great video content can bring to their marketing initiatives. […]

Video – One Essential Tool in Your Content Marketing Toolbox

We live in a video-centric world. According to popular stats, consumers and buyers spend 1/3 of their online time watching videos. It’s […]

2017 B2B Video Marketing Trends

It’s predicted that videos will be responsible for 74% of all Internet traffic by 2017¹. Tech marketers are not just sitting by […]

CMO Content Marketing Insights [Video]

  Content marketing continues to be a top priority for tech marketers. 95% of B2B tech marketers indicate they use content marketing, however […]

Why it’s Time to Add Facebook Video to B2B Marketing

As business and personal lives merge the intersection often happens on social media, particularly Facebook. A few years ago the conventional thinking […]

3 Ways to Separate Your Content Marketing from the Pack

Technology marketers are making steady progress in the art and science of brand storytelling – aka content marketing. In the B2B tech […]

CMO Perspectives: Kevin Spurway, SVP Marketing, Appian

Competitive differentiation with a software guarantee – and Legos

IDG CMO Perspectives: Jim Williams, VP Marketing, BlueCat

Content is the new advertising, and the best stories are told through the voice of the customer.

IDG CMO Perspectives: Ariel Kelman, Vice President of Worldwide Marketing, Amazon Web Services

Ariel Kelman, Vice President of Worldwide Marketing, Amazon Web Services (AWS), shares how his team uses machine learning to increase conversion. In […]

The Role of Predictive Technologies in Marketing

Marketing technology has changed the way marketers identify and interact with their customers and prospects. Using intent data, top marketers are embracing […]

Tech Leaders & Tech Marketers Agree: Attending Events is Time Well Spent [Video]

Face-to-face events create an educational environment for networking with peers and vendors, as well as overall knowledge sharing. According to IDG’s 2017 IDG Customer Engagement research, […]

How to Measure the ROI of Your Content Marketing

One of the key insights from the recently released Content Marketing Institute’s (CMI) Technology Content Marketing 2017 report is that marketers are […]