Written by IDG on 17/07/2018
With summer vacations now in full swing, use some of your travel time (or escape from the kids) to boost your marketing knowledge by listening to a podcast. Below are six podcasts that explore the latest marketing trends, tips, and strategies along with some witty comments that are sure to make you tune in week […]
Written by IDG on 06/06/2018
Ariel Kelman, Vice President of Worldwide Marketing, Amazon Web Services (AWS), shares how his team uses machine learning to increase conversion. In this edition of IDG’s CMO Perspectives, Ariel also shares how the partner ecosystem is a strength for AWS customers and how his marketing team influences customer experience.
Written by IDG on 24/05/2018
Ryan Carlson, CMO of Okta, describes how his team builds relationships with CIOs in this edition of IDG’s CMO Perspectives. During this conversation with Josh London, CMO of IDG Communications, Ryan also shares how he looks for diverse skills when building a marketing team and the role AI is taking in the martech stack.
Written by IDG on 10/05/2018
Digital transformation is no longer just an IT initiative – it’s a phenomenon that is top of mind for business leaders across all industries. C-Level executives and their teams are all working together to implement transformation technologies to deliver a better customer experience and ultimately, drive revenue. IDG’s 2018 State of Digital Business Transformation Study […]
Written by IDG on 09/05/2018
GDPR comes into effect on May 25, 2018. IDG Communications will be fully compliant, as we believe that it is in the best interest of our users and the industry. To help, we’ve put together a quick guide that might help you as you try to navigate these complicated waters. Data Subject: The only person […]
Written by IDG on 04/05/2018
If you are a tech marketer at a global organization with demand generation strategies, then GDPR is likely a hot topic for your customers. And, my guess is that your sales team is coming to you with questions about GDPR, from themselves or their clients. GDPR is the General Data Protection Regulation for the European […]
Written by IDG on 23/04/2018
In today’s digital-focused culture, it is essential for organizations to enhance their technology in order to provide the best customer experience. Technology vendors are on the same page as they continue to expand their tools, and businesses find themselves revisiting their technology strategies and evolving to a digital business model. Digital business is not a […]
Written by IDG on 20/04/2018
As technology continues to play more of a role in all aspects of the business, Line of Business (LOB) increasingly is seeking out CIOs because they are leading the charge for digital innovation. CIOs are speeding ahead on transformational efforts all while continuing to manage operational responsibilities. With so many priorities, it’s essential that CIOs […]
Written by IDG on 12/04/2018
IDC’s 53rd Annual Directions Conference was nothing short of enlightening and engaging, covering the latest trends and innovations in the information technology landscape. This year’s event centered on “Innovating in the DX Economy: From Experimentation to Automation,” and topics spanned from the second chapter of the 3rd Platform, to improving the customer experience through digital […]
Written by IDG on 09/04/2018
Brian Kardon, CMO of Fuze, describes how the Fuze marketing team is marketing to different segments—CIOs and end-users—and taking a leading role in shaping the customer experience in the latest IDG CMO Perspectives video. During this conversation with Josh London, CMO of IDG Communications, Brian also shares how marketers can use predictive analytics to drive […]
Written by IDG on 15/03/2018
Carol Meyers, CMO of Rapid7, shares how marketers can use storytelling to navigate an IPO in the latest IDG CMO Perspectives video. During this conversation with Josh London, CMO of IDG Communications, Carol also shares how marketers need to think about security and how they can use content to drive thought leadership.
Written by IDG on 28/02/2018
Lynn Lucas, CMO of Cohesity, shares how customer centricity is vital for high growth businesses in this edition of IDG CMO Perspectives. During this conversation with Josh London, CMO of IDG Communications, she also shares insight into how partnerships help provide business solutions and how events allow for human to human marketing.