Archives for: September 12th, 2018

IDG ENGAGE 2018 Recap: What’s Next for CIOs?

Written by IDG on 12/09/2018

At our most recent IDG ENGAGE event on August 23rd in Menlo Park, CA – tech marketers had the pleasure of hearing from top CIOs in Silicon Valley about their organizations’ structure and focus during this exciting time of digital transformation. The tech executive panel, hosted by CIO’s Adam Dennison, featured VP & CIO of […]

8 Best Practices to Boost SEO Performance

Written by IDG on 07/09/2018

The world of search engine optimization (SEO) can pose many challenges for marketers. SEO is constantly evolving and there is a bit of unpredictability involved, making it a difficult field to master. Anyone can create and post content, but a strong SEO strategy will ensure that it is found and read. At its core, SEO […]

Cloud’s Coming of Age

Written by IDG on 05/09/2018
2018 Cloud Research Blog

It is no longer a question of if organizations will adopt cloud in some way(s), but how. As the options continue to grow, cloud environments continue to evolve, and in some cases, grow more complex. Enterprise organizations (1,000+ employees) are further ahead with 77% having at least one application, or a portion of their computing […]

IDG CMO Perspectives: Gil Levonai, CMO, Zerto

Written by IDG on 30/08/2018
Gil Levonai

Gil Levonai did not follow the typical marketer’s path to his current role as CMO of Zerto. Gil has a degree in aeronautical engineering and spent his early career as a software project manager before pivoting to the marketing function. In a conversation with Rob O’Regan, global content director with IDG Communications, Gil discusses his […]

Network Professionals are Reshaping IT Strategy

Written by IDG on 13/08/2018

Network World’s State of the Network research delivers comprehensive insights into the role of the network professional and how changes in technology, and digital transformation overall, affects how they execute the job. This year’s 8th annual State of the Network study is no different, respondents to the survey report that their role is becoming more […]

CIOs Share Insights into Their Tech Budgets

Written by IDG on 24/07/2018

Thinking about your monthly personal budget, it’s pretty common for bumps to come along in the road or even unexpected savings that cause your spending habits to shift. The same is true for business budgets and we have insider information to share. CIO’s 2018 Tech Poll: Economic Outlook research dives into the ebb and flow […]

6 Podcasts All Marketers Should Be Listening To

Written by IDG on 17/07/2018

With summer vacations now in full swing, use some of your travel time (or escape from the kids) to boost your marketing knowledge by listening to a podcast. Below are six podcasts that explore the latest marketing trends, tips, and strategies along with some witty comments that are sure to make you tune in week […]

IDG CMO Perspectives: Ryan Carlson, CMO, Okta

Written by IDG on 24/05/2018
Ryan Carlson, CMO, Okta

Ryan Carlson, CMO of Okta, describes how his team builds relationships with CIOs in this edition of IDG’s CMO Perspectives. During this conversation with Josh London, CMO of IDG Communications, Ryan also shares how he looks for diverse skills when building a marketing team and the role AI is taking in the martech stack.

A Quick Guide to GDPR

Written by IDG on 09/05/2018

GDPR comes into effect on May 25, 2018. IDG Communications will be fully compliant, as we believe that it is in the best interest of our users and the industry. To help, we’ve put together a quick guide that might help you as you try to navigate these complicated waters. Data Subject: The only person […]

Key Questions for Sales to Get Ready for GDPR

Written by IDG on 04/05/2018

If you are a tech marketer at a global organization with demand generation strategies, then GDPR is likely a hot topic for your customers. And, my guess is that your sales team is coming to you with questions about GDPR, from themselves or their clients. GDPR is the General Data Protection Regulation for the European […]