Archives for: May 17th, 2019

Digital Transformation for the Win: Insights on the Resources Needed to Make the Play

Written by IDG on 17/05/2019

As digital business transformation continues to evolve, so does the role of technology decision-makers. While IT decision-makers (ITDMs) have always played an integral role in the tech purchase process, they are taking on additional responsibilities to ensure their organization’s digital-first focus comes to fruition. Since 93% of organizations have plans to pursue digital transformation, it […]

Is Digital Transformation Dead? The Experts at IDC Say Absolutely Not

Written by IDG on 03/04/2019

Is the hype surrounding digital transformation fading? You’re not alone if you’re starting to feel that way. The term has been used ad nauseam over the years, becoming a bit of a tired cliché. Some would even argue that it’s come to mean so many different things that it’s become meaningless. Clint Boulton, Senior Writer, […]

Behind the Scenes at IDC Directions 2019 – How Digital Transformation is Altering the Workplace

Written by IDG on 27/03/2019

According to IDC, 46% of organizations are digitally determined – meaning they have tactics in place to reboot their culture, create one digital transformation (DX) strategy, understand the financial value of DX, and have a single integrated digital platform. With that, becoming a digitally native company isn’t only about modernizing technologies to provide the best […]

Explore How the Tech Purchase Process Varies by Product Category

Written by IDG on 11/03/2019

The average length of the technology purchase process is 4.8 months. So what are IT decision-makers (ITDMs) doing during this time frame to help them make their final purchase decision? We all know the answer, they’re self-educating and downloading content. But how much of this content do they actually find of value? IDG’s Role & […]

World Class Security Strategies Brought to Life at CSO50 Conference + Awards

Written by IDG on 26/02/2019

In April, CSO will recognize 50 organizations for implementing world class security solutions at the annual CSO50 Conference + Awards. The 2019 CS050 award winners represent an elite group of thought leaders in the security field. While the business risk landscape continues to change at breakneck speed, these organizations are minimizing threats through innovative tactics […]

14 Marketing Quotes We Love

Written by IDG on 14/02/2019
14 Marketing Quotes We Love

For decades, marketers have diligently worked to balance art and science in their campaigns. Those successful in this endeavor educate their prospects, build loyalty with customers, get people talking, and overall boost sales. As we plug away on our 2019 projects during the doldrums of winter, we all could use a little inspiration to stay […]

Role of the CIO – Making Strides Towards Strategic Growth

Written by IDG on 07/02/2019

For the past 18 years, CIO has conducted the State of the CIO research to gain a better understanding of how the role of the CIO continues to evolve in today’s business climate and to help define the CIO agenda for the upcoming year. This year’s survey elevated some interesting trends, including the CIO’s involvement […]

A Look Back into Some of Our Favorite 2018 IDG Research Stats

Written by IDG on 17/01/2019

Dan Zarrella said “Marketing without data is like driving with your eyes closed.” Data comes in many forms, but one area that we love to explore and share is technology adoption. In 2018, more than 5,000 technology and security decision-makers shared how their organizations are embracing technology by participating in our new, first-year studies such […]

A Guide to the CIO’s 2019 Tech Priorities

Written by IDG on 04/12/2018
separate your content marketing

According to the CIO Tech Poll: Tech Priorities 2019 research, 57% of CIOs expect their technology budgets to increase over the next 12 months. This growth is fairly consistent with past years of this study. However, technology priorities are constantly changing based on the tools that organizations have implemented throughout the past year and the […]

Why Topic Clusters and Pillar Pages Matter for Your SEO Strategy

Written by IDG on 03/12/2018

The nature of search is changing, and marketers must adapt to remain effective in their SEO strategies. Google continues to refine their algorithms to better identify user intent as search behavior shifts dramatically. People today are submitting longer and more conversational search queries, expecting to find exactly what they’re looking for in a matter of […]

6 Tips for Email Marketing Mastery

Written by IDG on 20/11/2018

If you said that you were NOT using email as a marketing tactic we would be shocked. Email marketing has dramatically changed over the past few years and several speakers at INBOUND 2018 shared insights on how to evolve email practices. We have consolidated these tips into Six Tips for Email Marketing Mastery you can […]

4 Key Takeaways from INBOUND 2018

Written by IDG on 26/10/2018

In September, several members of the IDG Marketing team attended INBOUND 2018 in Boston, MA. This event, hosted by Hubspot, is an annual meeting of marketing minds from around the world focusing on core areas of marketing tactics, customer service, sales and empowerment. Those who attended gained insights on topics ranging from SEO, social media, […]

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