Archives for: November 14th, 2019

Committed to Quality: An Inside Look at the Award-Winning Content Behind Our Brands

Written by IDG on 30/10/2019

As we gear up for the big reveal at the Eddie & Ozzie awards gala tonight, we wanted to reflect back on some of our proudest editorial moments. At IDG Communications, quality content fuels everything we do. With 50+ years of deep domain expertise, we understand the technology landscape like no one else and take […]

Influencing the Influencers: Understanding IDG’s Connected B2C Audience

Written by IDG on 30/09/2019

Effective B2C marketing is a roadmap of reaching the right audience with the right message in the right place at the right time. For many brands, navigating this road to actively engage target audiences is a challenge. Why? Because as buyers rely on product reviews and 3rd party feedback before making a purchase, marketers may […]

Insights from Inbound – 3 Tactics to Engage Your Target Audience

Written by IDG on 26/09/2019
Inbound 2019

Earlier this month, IDG Communications’ marketing team attended HubSpot’s annual INBOUND conference. As always, the conference was a hub of thought leadership, high-level strategic insights, and an environment for marketers to get inspired and embrace transformation for our field. Our team attended several interactive sessions at INBOUND 2019 and left with quality takeaways to revitalize […]

Research Shows That Digital Business Efforts Aim to Improve the Customer Experience

Written by IDG on 06/09/2019

Digital transformation has claimed its place in the modern business world, subsequently altering the status of the business landscape for enterprise organizations and SMBs alike. According to IDG’s 2019 State of Digital Business research, 91% of organizations have adopted, or have plans to adopt, a digital-first strategy. With worldwide spending on digital transformation technologies predicted […]

Driving Data: Strategic Insights from Marketing Execs at IDG ENGAGE Menlo Park

Written by IDG on 20/08/2019

It’s not every day that marketers are able to connect with so many of their industry peers in one location. Fortunately, IDG ENGAGE Menlo Park opened the door for tech marketing execs to network with one another and hear our expert marketing panelists speak candidly about their marketing strategy in the digital age. Needless to […]

Marketing Execs Discuss Marketing in a Data-Driven World at IDG ENGAGE Boston

Written by IDG on 13/08/2019

In today’s competitive business landscape, many marketers are faced with a common challenge: how to execute a successful marketing campaign that will engage target audiences and drive business. Fortunately, the solution is readily available within the datasphere. In today’s data-driven world, quality insights have the power to transform an organization’s marketing initiatives to drive results […]

5 Tips to Elevate Your Event Marketing Strategy

Written by IDG on 12/08/2019

As the technology landscape continues to evolve, industry events have emerged as a great way for tech marketers to reach buyers and shorten the sales cycle. Events provide a fantastic opportunity to engage with your target audience, showcase a product, and build brand awareness. It’s a critical component of a holistic marketing strategy – in […]

Getting the Tech Perspective – Insight from IDG’s Boston ENGAGE Tech Panel

Written by IDG on 06/08/2019

IDG ENGAGE Boston was a success! One of the highlights from the summit was the tech executive panel, where tech marketers got to hear first-hand their current pain points and initiatives. Unlike past years when we’ve held this panel, this year we invited multiple IT executives from the same organization to join us in order […]

CIOs are Embracing the Agitator Role While Leading the Digital Transformation Charge

Written by IDG on 24/07/2019

Real world business lessons shared at CIO Perspectives Boston 2019 Gone are the days of the CIO being the controller. Today’s most progressive IT leaders are focused on digital innovation while transitioning from a “know-it-all” to a “learn-it-all” mindset. Organizations continue to pour dollars and resources into digital business initiatives, and are counting on CIOs […]

Exploring the Tech Purchase Process by Specific Tech Solutions

Written by IDG on 27/06/2019

The list of technologies that organizations have at their disposal today is never ending – whether it be a new cloud computing solution or data & analytics tool. To better understand how IT decision-makers (ITDMs) are investing in this variety of solutions, IDG’s 2018 Customer Engagement research and 2019 Role & Influence of the Technology […]

Digital Transformation for the Win: Insights on the Resources Needed to Make the Play

Written by IDG on 17/05/2019

As digital business transformation continues to evolve, so does the role of technology decision-makers. While IT decision-makers (ITDMs) have always played an integral role in the tech purchase process, they are taking on additional responsibilities to ensure their organization’s digital-first focus comes to fruition. Since 93% of organizations have plans to pursue digital transformation, it […]

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