Archives for: July 17th, 2018

6 Podcasts All Marketers Should Be Listening To

Written by IDG on 17/07/2018

With summer vacations now in full swing, use some of your travel time (or escape from the kids) to boost your marketing knowledge by listening to a podcast. Below are six podcasts that explore the latest marketing trends, tips, and strategies along with some witty comments that are sure to make you tune in week […]

IDG CMO Perspectives: Ryan Carlson, CMO, Okta

Written by IDG on 24/05/2018
Ryan Carlson, CMO, Okta

Ryan Carlson, CMO of Okta, describes how his team builds relationships with CIOs in this edition of IDG’s CMO Perspectives. During this conversation with Josh London, CMO of IDG Communications, Ryan also shares how he looks for diverse skills when building a marketing team and the role AI is taking in the martech stack.

A Quick Guide to GDPR

Written by IDG on 09/05/2018

GDPR comes into effect on May 25, 2018. IDG Communications will be fully compliant, as we believe that it is in the best interest of our users and the industry. To help, we’ve put together a quick guide that might help you as you try to navigate these complicated waters. Data Subject: The only person […]

Key Questions for Sales to Get Ready for GDPR

Written by IDG on 04/05/2018

If you are a tech marketer at a global organization with demand generation strategies, then GDPR is likely a hot topic for your customers. And, my guess is that your sales team is coming to you with questions about GDPR, from themselves or their clients. GDPR is the General Data Protection Regulation for the European […]

Evolving to a Digital Business Model – What Does It Mean?

Written by IDG on 23/04/2018

In today’s digital-focused culture, it is essential for organizations to enhance their technology in order to provide the best customer experience. Technology vendors are on the same page as they continue to expand their tools, and businesses find themselves revisiting their technology strategies and evolving to a digital business model. Digital business is not a […]

Collaboration Ramps Up Between IT and LOB

Written by IDG on 20/04/2018

As technology continues to play more of a role in all aspects of the business, Line of Business (LOB) increasingly is seeking out CIOs because they are leading the charge for digital innovation. CIOs are speeding ahead on transformational efforts all while continuing to manage operational responsibilities. With so many priorities, it’s essential that CIOs […]

IDC Directions 2018: Key Takeaways

Written by IDG on 12/04/2018

IDC’s 53rd Annual Directions Conference was nothing short of enlightening and engaging, covering the latest trends and innovations in the information technology landscape. This year’s event centered on “Innovating in the DX Economy: From Experimentation to Automation,” and topics spanned from the second chapter of the 3rd Platform, to improving the customer experience through digital […]

IDG CMO Perspectives: Brian Kardon, CMO, Fuze

Written by IDG on 09/04/2018
Brian Kardon, CMO, Fuze

Brian Kardon, CMO of Fuze, describes how the Fuze marketing team is marketing to different segments—CIOs and end-users—and taking a leading role in shaping the customer experience in the latest IDG CMO Perspectives video. During this conversation with Josh London, CMO of IDG Communications, Brian also shares how marketers can use predictive analytics to drive […]

IDG CMO Perspectives: Carol Meyers, CMO, Rapid7

Written by IDG on 15/03/2018
Carol Meyers, CMO, Rapid7

Carol Meyers, CMO of Rapid7, shares how marketers can use storytelling to navigate an IPO in the latest IDG CMO Perspectives video. During this conversation with Josh London, CMO of IDG Communications, Carol also shares how marketers need to think about security and how they can use content to drive thought leadership.

IDG CMO Perspectives: Lynn Lucas, CMO, Cohesity

Written by IDG on 28/02/2018
Lynn Lucas, CMO, Cohesity

Lynn Lucas, CMO of Cohesity, shares how customer centricity is vital for high growth businesses in this edition of IDG CMO Perspectives. During this conversation with Josh London, CMO of IDG Communications, she also shares insight into how partnerships help provide business solutions and how events allow for human to human marketing.