Archives for: December 4th, 2018

A Guide to the CIO’s 2019 Tech Priorities

Written by IDG on 04/12/2018

According to the CIO Tech Poll: Tech Priorities 2019 research, 57% of CIOs expect their technology budgets to increase over the next 12 months. This growth is fairly consistent with past years of this study. However, technology priorities are constantly changing based on the tools that organizations have implemented throughout the past year and the […]

Why Topic Clusters and Pillar Pages Matter for Your SEO Strategy

Written by IDG on 03/12/2018

The nature of search is changing, and marketers must adapt to remain effective in their SEO strategies. Google continues to refine their algorithms to better identify user intent as search behavior shifts dramatically. People today are submitting longer and more conversational search queries, expecting to find exactly what they’re looking for in a matter of […]

6 Tips for Email Marketing Mastery

Written by IDG on 20/11/2018

If you said that you were NOT using email as a marketing tactic we would be shocked. Email marketing has dramatically changed over the past few years and several speakers at INBOUND 2018 shared insights on how to evolve email practices. We have consolidated these tips into Six Tips for Email Marketing Mastery you can […]

4 Key Takeaways from INBOUND 2018

Written by IDG on 26/10/2018

In September, several members of the IDG Marketing team attended INBOUND 2018 in Boston, MA. This event, hosted by Hubspot, is an annual meeting of marketing minds from around the world focusing on core areas of marketing tactics, customer service, sales and empowerment. Those who attended gained insights on topics ranging from SEO, social media, […]

Living on the Edge: How Edge Computing is Redefining the Network Landscape

Written by IDG on 16/10/2018

  The Internet of Things (IoT) continues to expand, according to the 2018 State of the Network research with 50% of enterprise organizations planning to implement IoT within the next 3 years. As these data-generating devices grow in number, the amount of data they generate will skyrocket. As a result, network professionals are increasing their […]

Insights Gleaned from CIO Perspectives Boston

Written by IDG on 28/09/2018

It is rare to have a business conversation where digital transformation or innovation does not come up. This is probably because 89% of organizations have adopted, or have plans to adopt, a “digital-first” business strategy1. Becoming a digital-first business can take many paths and the speakers and attendees at CIO Perspectives Boston truly demonstrated how […]

IDG ENGAGE 2018 Recap: What’s Next for CIOs?

Written by IDG on 12/09/2018

At our most recent IDG ENGAGE event on August 23rd in Menlo Park, CA – tech marketers had the pleasure of hearing from top CIOs in Silicon Valley about their organizations’ structure and focus during this exciting time of digital transformation. The tech executive panel, hosted by CIO’s Adam Dennison, featured VP & CIO of […]

8 Best Practices to Boost SEO Performance

Written by IDG on 07/09/2018

The world of search engine optimization (SEO) can pose many challenges for marketers. SEO is constantly evolving and there is a bit of unpredictability involved, making it a difficult field to master. Anyone can create and post content, but a strong SEO strategy will ensure that it is found and read. At its core, SEO […]

Cloud’s Coming of Age

Written by IDG on 05/09/2018
2018 Cloud Research Blog

It is no longer a question of if organizations will adopt cloud in some way(s), but how. As the options continue to grow, cloud environments continue to evolve, and in some cases, grow more complex. Enterprise organizations (1,000+ employees) are further ahead with 77% having at least one application, or a portion of their computing […]

IDG CMO Perspectives: Gil Levonai, CMO, Zerto

Written by IDG on 30/08/2018
Gil Levonai

Gil Levonai did not follow the typical marketer’s path to his current role as CMO of Zerto. Gil has a degree in aeronautical engineering and spent his early career as a software project manager before pivoting to the marketing function. In a conversation with Rob O’Regan, global content director with IDG Communications, Gil discusses his […]

Network Professionals are Reshaping IT Strategy

Written by IDG on 13/08/2018

Network World’s State of the Network research delivers comprehensive insights into the role of the network professional and how changes in technology, and digital transformation overall, affects how they execute the job. This year’s 8th annual State of the Network study is no different, respondents to the survey report that their role is becoming more […]