Written by Brian Glynn on 11/04/2018
I have the privilege of speaking with tech marketers across the country about who their target customers are, their vision of that customers’ journey and how their organizations build and execute their marketing strategy. Awareness is often the foundational goal that marketing strategies are built from; then content, format, targeting, and distribution are all strategically […]
Written by Brian Glynn on 22/03/2017
Since launching Pipeline Activator from IDG two weeks ago, the data made available to subscribers through the service has evolved. This is because data isnt static; its representative of a moment in time.
Written by Brian Glynn on 25/03/2016
Last summer at the Boston IDG Enterprise Engage event, the tech marketing attendees and I all cringed as the following demand gen story was shared. During our panel of CIOs, one participant recalled a time when he had downloaded a vendor white paper and a few days later received a sales call. The sales executive […]