Written by Jen Garofalo on 23/03/2017
So many buzzwords have sprouted in the digital advertising landscape, clarity can be hard to find. We’re stepping back to take a careful look at some terminology and explore the overlap between popular marketing terms.
A firmer grasp of ad terminology helps form a better idea of what is going on in a very dynamic industry, and helps you assess your advertising options.
Written by Jen Garofalo on 16/03/2017
In the 1990s people saw email as a somewhat novel way to communicate. Then the email blast was born, and public outcry led lawmakers to push back against waves of unsolicited commercial email with the CAN-SPAM Act of 2003. Marketers have worked hard since then to earn the trust and attention of target audiences through their inboxes.
Written by Jen Garofalo on 09/03/2017
Businesses are leaning in to look at virtual reality to redefine customer experiences, shrink their operational costs, and spur growth. The New York Times, GoPro, and Wayfair furniture are among 38 companies who revealed business plans in 2016 to include virtual reality, says Fortune. This represents a mammoth 375% jump from the 8 companies who said they intended to use VR in 2015.;
VR Growth Projections: Are They Realistic?
Industry experts project augmented/virtual reality revenue will hit $108 billion by 2021, revised down from a forecast of $120 billion a year earlier. But, it might be too soon to tell if these are realistic or otherworldly growth projections.
Written by Jen Garofalo on 16/02/2017
“Our brains are insanely greedy for stories,” explains Fast Company’s Rachel Gillette. That’s because stories trigger the human biology of cooperation, activating our will to solve problems and collectively survive and thrive.
Written by Jen Garofalo on 09/02/2017
Top performing firms operate in a data driven culture. But making data analysis central to business decisions disrupts the traditional practice of basing actions on intuition, opinion or hunches. Adopting data-driven decision practices takes deliberate effort, and can be a simple step-by-step process. Successful adopters have found these processes improve profitability and help them make better strategy decisions.
Written by Jen Garofalo on 02/02/2017
Our Surprising Discovery When Mapping Emotions on the Buyer’s Journey
Written by Jen Garofalo on 22/07/2016
We know that B2B customers have become empowered information seekers. Business buyers want valuable advice during the purchasing process. They search online, compare products, read reviews and white papers, and talk with each other, especially through social media, often before speaking with a sales representative.
Written by Jen Garofalo on 11/04/2016
When you work with statistics, it’s easy to get into the habit of presenting them with charts and spreadsheets. Unfortunately, many of our partners in business don’t have the background to understand the significance of our findings. Many people find data presentation to be dry and boring; stories often make it easier to understand what […]
Written by Jen Garofalo on 02/11/2015
IDG Reveals Insightful Numbers behind Cloud Deployments By Ann Marie Murray, Sr. Product Marketing Manager, Marketing – Tangoe
Written by Jen Garofalo on 24/09/2015
The surge of millennials in the US workforce is reshaping business environments and driving IT departments to adapt their infrastructures with millennial-friendly technologies, including mobility, cloud, big data and social media, according to a new study by Randstad Technologies and IDG Research Services.
Written by Jen Garofalo on 23/09/2015
According to our Tech Marketing Priorities study, metrics are crucial to social media marketing. While 3/4 of tech marketers are leveraging social media as part of their marketing strategy, 64 % state measurement/ROI is still a top concern when initiating a social media campaign. Watch the one minute video below to understand how tech marketers […]
Written by Jen Garofalo on 30/07/2015
Over 70% of full time employees will end up spending more time with their coworkers than their actual families. This creates numerous opportunities for new experiences and memories with your fellow coworkers. Our infographic below highlights how peer relationships in the workplace affect employee engagement and why they are so important today