Archives for: May 21st, 2015

Tech Marketers: Storytellers or Scientists?

Written by Jen Garofalo on 21/05/2015

According to the Tech Marketing Priorities study by IDG Research, a successful tech marketer needs to be the proper balance of storyteller and data scientist. This is a challenge media companies can assist with on several fronts through the design of custom marketing programs to fuel the “storytelling”, to help with the “science” of designing […]

Infographic: What Motivates Each Gender in the Workplace

Written by Jen Garofalo on 14/02/2013

The key to driving long term motivation and engagement among your employee base is an understanding of the motivation factors that drive individual employees. The motivation factors, and how they are played out are individual and situational. The infographic below, produced by IDG Research Services, is based on research conducted by Motivation Factor and analyzed by Boston Research Group. It reveals some interesting insights into the motivation factors for men and women and a new angle from which to consider the gender gap.