Written by Jen Garofalo on 21/05/2015
According to the Tech Marketing Priorities study by IDG Research, a successful tech marketer needs to be the proper balance of storyteller and data scientist. This is a challenge media companies can assist with on several fronts through the design of custom marketing programs to fuel the storytelling, to help with the science of designing […]
Written by Jen Garofalo on 17/12/2014
Survey Finds Enterprise Organizations With Cross-Domain IPM Teams Are Successful at Mitigating Risks and Improving Business Agility
Written by Jen Garofalo on 27/02/2013
When B2B marketers set out to launch their content marketing strategy, they typically start by tackling some of the more traditional B2B content formats case studies, white papers, and corporate blogs.
Written by Jen Garofalo on 14/02/2013
The key to driving long term motivation and engagement among your employee base is an understanding of the motivation factors that drive individual employees. The motivation factors, and how they are played out are individual and situational. The infographic below, produced by IDG Research Services, is based on research conducted by Motivation Factor and analyzed by Boston Research Group. It reveals some interesting insights into the motivation factors for men and women and a new angle from which to consider the gender gap.
Written by Jen Garofalo on 05/02/2013
When making purchasing decisions about tech products and services, business and IT (information technology) professionals are turning to social, mobile, and video content in a big way in the United States, according to a report from IDG Research Services.