Archives for: April 18th, 2018

The Top 5 ABM Mistakes

Written by Matthew Smith on 18/04/2018

When a customer comes to us to discuss demand generation programs, and more specifically Account-Based Marketing (ABM) approaches, we usually start by asking key questions about the complex tech ecosystem and how they are approaching their content strategies and handoff to sales. Because IDG has 53 years of experience with influential technology decision-makers, we have […]

Driving Productivity and Increasing Effectiveness of Your Sales Efforts

Written by Matthew Smith on 15/03/2017

Last week, IDG announced the launch of Pipeline Activator™, a predictive intelligence engine that helps accelerate global sales opportunities from our customers’ most valuable clients. I am excited that we have expanded IDG’s account-based marketing solution to the even greater benefit of our clients. IDG designed Pipeline Activator for technology sales and marketing professionals who want […]