Archives for: July 9th, 2019

Crafting Personas to Engage the Empowered Tech Decision-Maker

Written by Paul Gillin on 09/07/2019

Buyer personas are a staple of B2B content marketing, but the details of creating and applying them can spark panic in some marketers. Relax, says Matt Naffah, Vice President of Strategic Marketing Services, IDG Communications. The process of building personas needn’t be intimidating. In fact, it’s a terrific way for an organization to understand buyer […]